Bottom line: Yum’s China operation could see profit growth accelerate as it steps up its expansion, providing a boost for its newly listed stock over the next 3-5 years.
Yum China eyes big KFC expansion
Fast food giant Yum (NYSE: YUM) is kicking off a publicity blitz in the run-up to the formal spin off of its China business, discussing ambitious growth targets for its biggest global market. It’s not surprising that the operator of the KFC and Pizza Hut brands is focusing on the future, since its China data in the present is far from impressive. That includes a surprise same-store sales decline in its latest quarterly report, and unimpressive profit growth of around 15 percent. Read Full Post…
Bottom line: McDonald’s is likely to reach a final deal to sell its China-owned stores by the end of summer, while Cheesecake Factory is likely to enjoy modest success as it launches its first China stores.
Cheesecake Factory comes to Shanghai
A couple of restaurant stories are in the headlines today, one featuring fast-food veteran McDonald’s (NYSE: MCD) as it seeks a new China partner, and the other starring the popular US Cheesecake Factory (Nasdaq: CAKE) chain as it prepares to open its first China restaurant. The McDonald’s story is clearly the larger of the stories, and focuses on a drive to shed direct ownership of its China stores and move to a franchise-based model that has underpinned its success in the west. Meantime, I have to admit that one of my main reasons for writing about Cheesecake Factory is that I used to be a big fan of the chain, though the remote location of its first China restaurant means I probably won’t dine there. Read Full Post…
Bottom line: Ele.me is unlikely to face long-term fall-out from an attack on CCTV’s annual Consumer Rights Day show, but will still be challenged by a business model that forces it to work with thousands of small, often problematic restaurants.
Ele.me attacked on CCTV Consumer Rights Day show
Online take-out dining pioneer Ele.me is taking a double-hit this week, led by an attack on the company for working with improper licensed restaurant partners during a high-profile TV show broadcast each year on Consumer Rights Day. At the same time, the company is reportedly suffering as droves of those same restaurant partners shun its B2B service due to high fees and slow delivery times.
Both of these stories reflect just how rapidly Ele.me has risen over the last year, and also the usual cut-throat competition that has sprung up in China’s online-to-offline (O2O) take-out dining sector. Ele.me was the earliest major arrival to that space, where online companies offer take-out delivery service for diners from a wide range of local and chain restaurants. Read Full Post…
A popular restaurant chain called Memory tops the menu of this week’s Street View, with word that the local eatery is living up to its name with a sudden closure that’s sending it into the history books. Memory’s particular form of untimely death is all too common in China these days, usually occurring when an owner abruptly shutters his business and flees after piling up huge piles of debt.
The story was even more personal for me, since I was just introduced to the chain a few weeks ago when a friend suggested it for dinner one evening. I was so impressed by its innovative take on traditional Shanghai cuisine, combined with its nostalgic decor and extremely reasonable prices, that I even went back for a second helping just last week. But it seems the low prices that were one of its biggest draws were also Memory’s downfall, leading to the sudden closure. Read Full Post…
Bottom line: Baidu’s new $200 million investment in its take-out dining service is likely to be followed by a sale of the platform to its Nuomi group buying unit, as part of its effort to build up an O2O company to compete with Dianping.
Baidu pumps up take-out dining site
Online search leader Baidu (Nasdaq: BIDU) continues to play catch-up to leading group buying sites Meituan and Dianping, with word that it’s investing a fresh $200 million in its young Internet-based take-out dining service. The move comes just weeks after e-commerce leader Alibaba (NYSE: BABA) announced a similar move to boost its own take-out delivery service, and as Tencent-backed (HKEx: 700) Dianping boosts its own early lead in the space through its Ele.me take-out delivery unit.
All of these companies are scrambling to build up their online-to-offline (O2O) businesses, which bring together Internet-based platforms for services like ordering food and merchandise, with real-world retailers like restaurants and department stores. Tencent is clearly placing its O2O bets with Dianping, which began life as a restaurant ratings site but has moved into a growing number of related areas like group buying and take-out delivery. Read Full Post…
Bottom line: Yum’s new upscale Italian restaurant looks like a smart concept for the China market, but a broader campaign to move its Chinese KFC stores upmarket looks like too little too late.
A year after announcing plans for a major overhaul of its aging Chinese KFC stores, Yum Brands (NYSE: YUM) is adding another prong to its China reboot with the launch of an upscale Italian eatery as it tries to to regain relevance in its most profitable market. Yum’s newest China restaurant brand, Atto Primo, is situated in the heart of the Shanghai Bund, home to some of the city’s oldest and most famous buildings and most expensive restaurants. Yum is calling the restaurant a “lab” for now, but I suspect it could quickly expand the concept with new outlets if it proves popular. Read Full Post…
Nearly 3 months after announcing its first major overhaul since entering China in the 1980s, fast-food giant KFC (NYSE: YUM) is saying it plans to move upscale as part of a drive to reignite its sputtering growth in the market. This kind of repositioning looks quite shrewd, and plays to a more upscale image that overseas brands naturally receive due to their foreign status. KFC actually enjoyed such upscale status when it first came to China in 1987, when its clean restaurants, friendly service and and quality food were considered superior to the fare at many local eateries at that time. But as China’s economy has boomed and income levels have risen, KFC’s image has moved considerably downscale, and the chain is now considered quite average. Read Full Post…
When it comes to running restaurants in China, most foreign operators with any experience will say the most important step is finding the right partner to navigate both regulations and highly different tastes among Chinese diners. With that thought in mind, US restaurant stalwart The Cheesecake Factory (Nasdaq: CAKE) has picked one of the best partners possible in its newly announced decision to expand to Asia, with China as its most likely first destination. Cheesecake said it will enter the market with Maxim’s Caterers, one of Hong Kong’s most famous cake makers. Read Full Post…
A couple of restaurant deals are in the news this week, reflecting the big potential of China’s dining-out market as consumer tastes broaden beyond fast-food. One deal has an investment arm of luxury goods giant Louis Vuitton buying a Singaporean restaurant chain with a big China presence, while the other has leading restaurant ratings site Dianping buying an online take-out dining platform. But China’s growing taste for wine could be starting to slow, with word of another major deal involving the struggling Dynasty Fine Wines (HKEx: 828), one of the country’s leading domestic producers. Read Full Post…
Jinyang restaurant still closes for afternoon naps
As I longtime China resident, one of the most fascinating things for me to watch over the last 2 decades has been the rapid rise of the country’s private sector, which has spawned such big names as real estate giant Wanda Group and Internet leader Tencent. But a big majority of China’s economy still comes from the state-run sector, where many of the largest companies like Sinopec and China Mobile have also thrived on a combination of innovation and also strong protection from Beijing.
While these government-owned giants have thrived, the nation’s thousands of smaller state-run firms have faced a more uncertain fate. Many of these suffered from poor management, and quietly closed over the years as they failed to compete with better-run private sector players. Read Full Post…
