News Digest: April 26, 2012 报摘: 2012年4月26日

The following press releases and media reports about Chinese companies were carried on April 26. To view a full article or story, click on the link next to the headline.

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Proview Owns iPad Trademark in China -Govt Official (English article)

Digital Domain (NYSE: DDMG) Completes JV, 3D License Deal with China’s Galloping Horse (Businesswire)

◙ Studios’ Dealings in China Said To Be Subject of SEC Questions (English article)

ZTE (HKEx: 763) Reports Q1 Results (HKEx announcement)

Shanghai Fosun Pharmaceutical’s IPO Gets OK (English article)

◙ Latest calendar for Q1 earnings reports (Earnings calendar)

Perfect World Plays On Brazil 完美时空开拓巴西市场

China’s online game operators contending with a fiercely competitive home market are trying a number of tricks to bring back some excitement to their business and sluggish stocks, as evidenced by an interesting new overseas licensing deal from Perfect World (Nasdaq: PWRD). I previously applauded NetEase (Nasdaq: NTES) as one of the sector’s more interesting names for its ability to develop its own popular games, and now would similar kudos to Perfect World, which is looking beyond its home market with this new deal to offer one of its own self-developed titles in Brazil. (company announcement) The deal will see Perfect World license its new “Forsaken World” title to a local operator for unspecified terms. “Forsaken World” marks an interesting milestone for Perfect World, as it is one of the company’s first online games developed by a multinational team, which probably means a team led by managers from the US or Europe. That move sounds strikingly familiar to a similar one by rival The9 (Nasdaq: NCTY), which in December announced a landmark deal to offer “Firefall”, the first major title developed by its own recently acquired US-based team, to a Singapore company that planned to operate the game in several Southeast Asian markets. (previous post) While NetEase has been able to build its business by creating popular games based on Chinese themes such as the classic novel “Journey to the West,” such titles have relatively limited appeal outside China and thus can’t really be used to generate profits through licensing deals in other countries. By contrast, this new generation of Chinese-owned titles developed by Western-based teams has much bigger potential as such games typically are designed by teams with more international experience in creating games that can appeal in many markets. I also like the fact that both The9 and now Perfect World have chosen developing markets like Southeast Asia and Brazil to launch this new crop of titles developed by their international teams, as such markets tend to be less competitive than the West and the Chinese firms can also offer some expertise to their licensing partners in areas like technical operations and payments for these less developed markets. Investors seem to like this new, more international focus, bidding up The9 shares some 40 percent since it announced its Southeast Asia deal last year. Perfect World’s shares are also up about 30 percent over the same period, though it’s latest announcement didn’t do much to boost its stock, perhaps because the company is already one of China’s most outwardly focused online game firms. Still, this newer focus on developing titles with more international appeal should help both of these companies find stable growth over the longer term by giving them a dependable revenue source from licensing fees, helping them to diversify beyond their own crowded home market.

Bottom line: Perfect World’s new licensing deal in Brazil marks an important step in global diversification, a longer-term move that more Chinese online game operators need to take to survive.

Related postings 相关文章:

Online Games: Where’s the Excitement? 中国网游企业增长有限

The9 WoWs Wall Street With New Deal

NetEase: Still a Gamer With WoW Renewal  网易续签《魔兽世界》运营权

MoneyGram In Latest Financial Services Move 速汇金携手中行 提供汇款服务

After years of watching the major global banks first pile into China only to more recently retreat, it’s refreshing to see a new wave of lower-key investments and tie-ups coming into the country again from second-tier players with more realistic expectations for the market. The latest in this string of lower-profile deals has MoneyGram (NYSE: MGI) signing a deal to provide its specialty money-transferring services through Bank of China’s (HKEx: 3988; Shanghai: 601988) more than 10,000 branches nationwide. (company announcement) The deal sharply expands a previous tie-up that had the pair offering MoneyGram’s services at a much smaller 240 Bank of China branches in Beijing, and is clearly targeted at the growing number of Chinese living overseas, who now send an estimated $57 billion home each year. The deal follows another similar expansion of a tie-up between MoneyGram and ICBC (HKEx: 1398; Shanghai: 601398), another of China’s top 4 banks, aimed at money transfers between Japan and China. Other interesting lower-key deals in recent months have included an investment in a domestic electronic payments company called Lianlian by American Express (NYSE: AXP) (previous post), and several major tie-ups between foreign banks with UnionPay, China’s operator of a financial settlements network similar to the Cirrus and Plus networks operated by MasterCard (NYSE: MA) and Visa (NYSE: V). PayPal, the electronic payments arm of online auctions specialist eBay (Nasdaq: EBAY) has also indicated it wants to delve further into China’s domestic e-payments market, stating very clearly on several recent occasions that it has applied for a new round of licenses soon to be offered for such services. (previous post). While names like MoneyGram, PayPal and even American Express aren’t as high-profile as the more familiar global banking giants, their quieter and relatively cautious advance is a refreshing and strong contrast to big names like Citigroup (NYSE: C), Bank of America (NYSE: BAC) and Goldman Sachs (NYSE: GS), which have all recently  retreated from a market that all previously hyped as full of potential with its billion-plus consumers. Citi recently sold its long-held stake in a regional Shanghai bank, while Bank of America and Goldman have sold off most or all of their stakes in China Construction Bank (HKEx: 939; Shanghai: 601939) and ICBC, respectively. (previous post) Citi, Bank of America and Goldman were all quite bullish on China’s potential when they made their investments around 5-6 years ago; but since then they’ve discovered the tie-ups didn’t really help them to build up their China presence, and most finally sold their stakes to raise cash to bolster their balance sheets after the global financial crisis. I personally think these smaller, more targeted investments from the likes of MoneyGram, American Express and PayPal are much more realistic than the bigger headline-grabbing purchases of the big global banks, and would fully expect to see an acceleration in similar moves from other smaller global players in the next 2 years.

Bottom line: MoneyGram’s latest tie-up with Bank of China looks like a smart, targeted play at China’s financial services market, with more smaller, low-key deals likely in the next 2 years.

Related postings 相关文章:

AmEx Chases E-Payments With Lianlian Link 美国运通联手中国连连集团

Goldman Flees ICBC as Bank Crisis Looms 中国银行业危机隐现 高盛迅速转让工行股票

New UnionPay Tie-Up Boosts US Presence in IPO Run-up 中国银联携手US Bancorp 未来有望两地上市

Apple Feasts on China, Baidu Burps 苹果在华享受盛宴,百度盛宴停顿

I’ll start off today with 2 earnings stories from companies moving in opposite directions: one from Apple (Nasdaq: AAPL), whose China sales have exploded on the back of its hugely popular iPhones, and the other from online search leader Baidu (Nasdaq: BIDU), whose rapid growth is showing signs of having peaked. Let’s look at Apple first as that’s the story that has the world buzzing the most, with the company reporting quarterly earnings that beat Wall Street forecasts and dispelled doubts that its popular iPhones and iPad tablet PCs were losing their appeal. (English article; Chinese article) China was the story within the story this time, with the Greater China region accounting for a whopping $7.9 billion of Apple’s sales for the quarter, or a fifth of its $39.2 billion in revenue. That huge figure came largely on the back of a 4-fold surge in iPhone sales. While the latest China numbers were huge, there’s every indication that they will continue to grow in the current quarter thanks to a new partnership with China Telecom (HKEx: 728; NYSE: CHA), the most aggressive of China’s 3 telcos, which began selling the iPhone in early March, or right at the end of the first quarter. (previous post) Apple had previously only sold iPhones in China through Unicom (HKEx: 762; NYSE: CHU), China’s second largest mobile carrier. Additional upside could come from settlement of an ongoing trademark dispute over the iPad name, which recently prompted Apple to delay selling the newest iPad model in China. (previous post) I would expect that dispute to be settled as soon as the end of the current quarter, paving the way for sale of the latest iPad in China as early as July or August. Meantime, Baidu has also just announced results that have failed to impress investors, who have bid down the company’s stock by around 10 percent in after-hours trading. Some are blaming the share sell-off on Baidu’s second-quarter outlook that was below market forecasts, but from my perspective the entire report looks relatively uninspired. (company announcement) The company said its profit and revenue both grew about 75 percent in the quarter from the previous year — figures that would look great for any other company besides Baidu. The profit growth is roughly comparable to a 77 percent profit jump in the previous quarter, although revenue growth slowed from the previous quarter’s 82.5 percent gain. Also slightly worrisome was one of the first negative growth figures I’ve seen from this company in its core advertising business, with Baidu reporting that revenue per online marketing customer fell 7.6 percent in the first quarter of this year versus fourth quarter levels. All of this indicates that an advertising slowdown that I’ve been predicting for the last 8 or 9 months is finally arriving, and that Baidu’s growth has peaked and will soon start to slow considerably.

Bottom line: Apple’s explosive China growth could accelerate on the back of a recent new iPhone deal and resolution of a trademark dispute, while Baidu’s growth appears to have peaked.

Related postings 相关文章:

Apple Pressures Beijing With iPad Snub 苹果在华不售新iPad向中国政府施压

Baidu Diversification Sputters With E-Commerce Flop 乐酷天将关停 百度电商战略再折戟

Apple Bytes: Labor, a State Visit and Baidu 库克中国行猜想:他在下一盘很大的棋

News Digest: April 25, 2012 报摘: 2012年4月25日

The following press releases and media reports about Chinese companies were carried on April 25. To view a full article or story, click on the link next to the headline.

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Baidu (Nasdaq: BIDU) Announces Q1 Results (PRNewswire)

Apple’s (Nasdaq: AAPL) Quarterly China Sales Reach $7.9 Bln, iPhone Sales Up 4-Fold (Chinese article)

MoneyGram (NYSE: MGI) Available at All 10,000 Bank of China (HKEx: 3988) Locations (Businesswire)

Ericsson (Stockholm: ERICb) Inks Framework Deal With China Mobile (HKEx: 941) (English article)

Perfect World (Nasdaq: PWRD) Officially Launches Forsaken World in Brazil (PRNewswire)

◙ Latest calendar for Q1 earnings reports (Earnings calendar)

Rumored Tie-Up to Challenge Youku-Tudou 腾讯、搜狐和百度或结盟 挑战优酷-土豆联姻

I’ve saved the most interesting tidbit from the China Internet space for my last posting today, which comes in the form of a report that 3 Internet leaders are preparing to pool their online video businesses in a bid to challenge the industry titan created by the recent merger of Youku (NYSE: YOKU) and Tudou (Nasdaq: TUDO), the sector’s top 2 players. The report cites an unnamed industry source saying that Tencent (HKEx: 700), Sohu (Nasdaq: SOHU) and Baidu’s (Nasdaq: BIDU) Qiyi will announce the deal this week, possibly as early as Wednesday, creating a second major platform that would act as a single buyer of copyrighted content such as popular movies and TV shows. (Chinese article) The fact that the source is saying a deal is so close, and also the proximity to the big Youku-Tudou merger announcement last month (previous post), lead me to believe it’s quite possible this story is true. What’s more, this new tie-up also appears to be a direct response to the Youku-Tudou announcement, meaning the deal was probably arranged very quickly, which is not a good sign for this kind of major tie-up. On paper at least, such a new tie-up would certainly look intriguing. Sohu is currently China’s third largest online video company with 13.3 percent of the market, while Qiyi is sixth with 6.4 percent, while Tencent is a relatively small player, meaning the new platform would have around 20 percent market share. That would be about half of Youku-Tudou, which will have around 40 percent market share when that deal closes. From a purely superficial perspective, the prospect of a Sohu-Qiyi-Tencent tie-up certainly looks attractive and would be the latest much-needed consolidation of this fragmented and money losing industry. These new larger players would have more bargaining power to get rights to the latest movies and TV shows at better prices, helping them in their drive to become profitable. As if to trumpet that fact, Youku has just announced its latest major licensing deal, this time obtaining exclusive China distribution rights for 2 hit TV series, “Survivor” and “America’s Next Top Model”, from US broadcaster and program maker CBS Studios (NYSE: CBS), marking the latest in a string of similar major licensing deals. (company announcement) On the one hand I’m quite encouraged by this kind of M&A activity, as China’s Internet companies have traditionally resisted such tie-ups due to reluctance by their founders to yield control, even though such consolidation is sorely needed to create major players that can keep expanding and perhaps even someday become global names. But at the same time, the presence of so many strong-willed personalities could make such mergers difficult and even ultimately fail in some cases. Early signs indicated that the Youku-Tudou marriage could suffer from the strong personality of Tudou founder Gary Wang. The founders of Tencent, Baidu and Sohu also have equally strong personalities, especially Sohu’s Charles Zhang, who would presumably lead the leader of any new tie-up. All that said, I would still look for Youku and Tudou to complete their merger and for this new tie-up to also move ahead, though there could be many difficult growing pains for both new partnerships in the year ahead.

Bottom line: Reports of a Sohu-Tencent-Baidu video tie-up could well be true, creating a major new player to counter the industry leader formed by the merger of Youku and Tudou.

Related postings 相关文章:

Sohu’s Blowout Earnings: IPO In Store for Video? 搜狐发喜报视频业务或上市

Baidu Video Tries Blockbuster Licensing

Tudou, Youku: Stormy Marriage Ahead 优酷土豆“联姻”:想说爱你不容易

IPO Chill Bites LaShou, China Auto 中资企业赴美上市连遭冷遇

It may be springtime, but the warmer weather can’t come soon enough for 2 of China’s leading New York IPO candidates, group buying leader LaShou and auto rental specialist China Auto, which are both still feeling the freeze from US investors towards Chinese firms. The latest media reports say that China Auto’s imminent IPO is meeting with weak demand that keeps getting worse, while LaShou is suffering an acute cash crunch due to its own ability to raise new funds from a long-delayed IPO. Let’s look first at China Auto, which looked strong early this year when it became the first Chinese company to file for a New York IPO after a half-year hiatus due to poor investor sentiment after a series of accounting scandals last year. Just a day before China Auto was set to price its delayed IPO, it was only able to find buyers for about half the 11 million American Depositary Shares it aimed to sell for $10.50 to $12.50 each, according to a foreign media report, citing unnamed banking sources. (English article) Presuming it lowers the price below the range, perhaps to around $9.50, and then manages to sell three-quarters of its planned 11 million shares, the company would end up raising around $80 million. That would represent about a quarter of the $300 million China Auto initially hoped to raise, which it cut to around $158 million earlier this month when signs of weak demand were already emerging. (previous post) I predict this IPO will go ahead, unlike several similar offerings that had to be aborted last year, since China Auto clearly needs the cash and is already so close to the final listing; but all the signs indicate investor sentiment is still extremely weak for Chinese companies, especially money-losing ones like China Auto. On a similar note, another major money loser, LaShou, is reportedly making large staff cuts and slashing its advertising spending as it seeks to conserve cash after the derailment of its own New York IPO last year. (previous post) The latest media reports are saying that LaShou has cut 40 percent of its technical staff, that the vice president of its online mall has resigned, and that it has slashed its advertising aimed at drawing visitors to its site. (Chinese article) The reports contain a response from a spokesman, who describes the moves as a “strategic adjustment”. LaShou’s original IPO plan reportedly derailed last year after several major investment banks refused to underwrite the listing due to concerns about some of the its accounting, which led US securities regulators to also request more information. One of my  sources told me the company was preparing to reactivate the listing several weeks ago, though we have yet to see any new public filings. Even if it manages to file for an IPO, considering the current chilly climate, I wouldn’t expect any investors to show interest in a LaShou offering due to its money-losing status and previous questions about its accounting. If that’s the case, look for LaShou’s cash crunch to worsen in the months ahead, potentially forcing it to either close or sell itself for a bargain price to a more cash rich rival or one of China’s healthier Internet companies.

Bottom line: Weak investor sentiment will lead China Auto to raise just a quarter of the funds from its original IPO plan, and will prevent cash-starved LaShou from making its own planned listing.

Related postings 相关文章:

IPOs: China Auto Slashes, People’s Daily Marches Ahead IPOs:神州组车减,人民网启动

55Tuan + Ganji: Group Buying Clean-Up Acclerates 窝窝团携手赶集网:团购洗牌加速

55tuan Restarts IPO Race With LaShou 窝窝团和拉手网重启IPO争先赛

Huawei Follows ZTE to Lower Profits 继中兴之后华为利润也降低

China’s reputation as a land of copycats seems like a fitting backdrop for the latest earnings from telecoms equipment leader Huawei, which has mimicked crosstown rival ZTE (HKEx: 763; Shenzhen: 000063) in reporting sharply lower profits as each makes a big push into the new product areas. The earnings report must come as a mild shock to Huawei watchers, who were used to seeing the company notch strong profit growth in the last few years as it became China’s first tech exporting superstar. The company’s profit last year tumbled by 53 percent to 11.6 billion yuan, even as its revenue grew 12 percent. The profit decline marked a sharp turnaround from 2010, when Huawei posted 30 percent profit growth on a 24 percent rise in revenues. (previous post) The latest results look quite similar to ZTE’s, whose profit also plunged 37 percent last year as its revenue grew 23 percent. (previous post) The companies’ parallel results shouldn’t surprise anyone too much, as both are facing similar challenges for their core telecoms equipment business. On a broader basis, both have seen sales slow due to the weak global economy. The companies are also facing stiff resistance in some of the world’s most developed and lucrative markets, such as the US and Australia, where politicians are blocking their entry over suspicions that both are spying arms of Beijing. The 2 companies have responded similarly to the challenges they’re facing, both looking to new product areas to offset slowing sales for their networking equipment. Both are making an especially strong push into cellphones, with ZTE’s chairman saying on Monday his company’s smartphone sales would double this year as part of its aggressive expansion campaign. (English article) The slight difference in the 2 companies’ strategies, and possibly the reason for Huawei’s relatively worse performance to ZTE’s, seems to be focus. Whereas ZTE has quite definitively placed its future bets on cellphones, Huawei seems to be spreading its bets around more, announcing other initiatives in areas ranging from cloud computing to information technology (IT) services. Investing in a wider range of options may be a safer route because obviously not all new initiatives will succeed. But it’s also more expensive, as each new area requires development of new products, as well as sales and support infrastructure. From my perspective, I have to say that I slightly favor ZTE’s focused approach, as it is clearly determined to become a handset leader and is quickly building a global reputation as a maker of inexpensive, quality products. But as I’ve warned previously, betting so heavily on one area could also eventually bankrupt ZTE if the company doesn’t quickly build the business into a strong profit center over the next 2 years.

Bottom line: Huawei’s profit slide and slowing revenue growth parallel that of ZTE, as both invest heavily to diversify beyond their core networking equipment business.

Related postings 相关文章:

Huawei, ZTE Suffer More Setbacks 华为、中兴料将在西方市场遭遇更多挫折

Beijing Help Undermines Huawei Image Drive 中国商务部替华为出面或适得其反

ZTE Results: Waiting for Returns 中兴坚持低成本手机策略 亟需尽早盈利

News Digest: April 24, 2012 报摘: 2012年4月24日

The following press releases and media reports about Chinese companies were carried on April 25. To view a full article or story, click on the link next to the headline.

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China Auto Rental Said to Struggle to Attract Investors (English article)

Sohu, Tencent, Baidu Video Channels to Jointly Buy Copyrighted Material – Source (Chinese article)

Huawei Profit Halves; Handset Competition Saps Margins (English article)

Lashou Reported Cutting Staff, Halting Ads, Calls Move “Strategic Adjustment” (Chinese article)

Alibaba.com (HKEx: 1688) Reports Net Profit1 of RMB339.2 million in Q1 2012 (Businesswire)

◙ Latest calendar for Q1 earnings reports (Earnings calendar)

Baidu Diversification Sputters With E-Commerce Flop 乐酷天将关停 百度电商战略再折戟

Internet giant Tencent (HKEx: 700) might want to take a look at online search leader Baidu (Nasdaq: BIDU), as the former defends itself in a lawsuit accusing it of using its hugely popular QQ instant messaging platform to dominate other areas of the Internet. Just days after the opening of a trial in a Guangdong court accusing Tencent of abusing its QQ monopoly status, word has emerged that Baidu will close its latest e-commerce site, called Lekutian, less than 2 years after launching the service with Japanese e-commerce leader Rakuten (Tokyo: 4755). For anyone who has failed to miss the connection, my point is this: having monopoly status in one area of the Internet doesn’t necessarily guarantee success in other areas — a reality that Baidu illustrates after numerous failed initiatives outside its core search business. Let’s take a look at the facts first. Rakuten has said it will shutter Lekutian due to stiff competition in China’s overcrowded e-commerce space (English article), and a visit to the site reveals the closure will come this Friday. Confirmation of the closure comes after rumors had swirled for the last month over the future of the site, which Baidu and Rakuten launched with fanfare in 2010 just as more established e-commerce players like 360Buy and Dangdang (NYSE: DANG) were starting to raise hundreds of millions of dollars in new funds for aggressive expansions. Just 2 weeks ago, domestic media reported that Lekutian was making large layoffs and preparing for a major directional shift that would see it focus on its Japanese roots to offer more Japanese products. (previous post) The company denied the layoff reports though it did openly talk about the shift to a more Japanese flavor. Clearly Rakuten was having second thoughts about the shift even then, and has decided to shutter the business altogether, in what looks like a wise move to me that will inevitably see Baidu take yet another charge, probably in the tens of millions of dollars, when it announces its second quarter results in July. I say “another” charge, as this failure is hardly new for Baidu, which has yet to find success outside its core search business despite numerous attempts. Its first major e-commerce initiative, a service called You’a, never gained any traction and was later quietly folded into other services after the Lekutian venture was announced. Last year Baidu also quietly shuttered its Twitter-like microblogging service, which again failed to compete with rivals, including Sina’s (Nasdaq: SINA) wildly popular Weibo. (previous post) Baidu’s main overseas investment, a Japanese search site, has also been largely a flop, failing to gain much traction in that competitive market. All of these flops for a company with near-monopoly status in China’s lucrative online search market are all the more interesting in light of the Tencent trial, which began last week as the result of a lawsuit filed by Internet security software specialist Qihoo 360. (previous post) Qihoo alleged that Tencent used QQ’s near monopoly status in instant messaging to dominate other areas, such as the online game space. I would tend to agree with Qihoo’s argument that companies that dominate one space like Tencent do have an unfair advantage when developing related spaces, and should be legally restricted from using that advantage to stifle competition. At the same time, Baidu, which controls more than 70 percent of the online search market, the legal definition of a monopoly, certainly shows that just having domination in one area doesn’t guarantee success in others. I attribute Baidu’s lack of ability to parlay its search dominance into other areas to a general inability to execute new business plans, even though it clearly has many advantages over its rivals. At the end of the day, its inability to develop new businesses does work to Baidu’s advantage in one sense, since Qihoo and any other rivals will never accuse it of using its near monopoly status in search to unfairly dominate other areas of the Internet. But at the same time, its repeated failures to diversify also leave Baidu highly vulnerable to lawsuits from the anti-monopoly regulator itself, which has voiced dissatisfaction in the past and could easily take legal action to bring more competition to China’s online search market this year or next.

Bottom line: Baidu’s latest e-commerce failure reflects an inability to parlay its online search dominance into new areas, as it remains open to anti-trust action due to its monopoly in search.

Related postings 相关文章:

Tencent in Monopoly Spotlight; Baidu Next? 腾讯被诉垄断 下一个是百度吗?

Baidu’s Strong Growth Underwhelms 百度业绩持续强劲增长将投资者期望抬升过高

Baidu Dreams of Brazil 百度试水巴西

China Mobile Takes the Bus 中移动将在北京公交车内提供wi-fi网络

Rather than delve into the latest lackluster results from China Mobile (HKEx: 941; NYSE: CHL), I’ll focus my latest look at China’s perennial laggard telco today on an interesting new initiative that is seeing the company launch wi-fi service on buses. But before I begin with the bus talk, I should at least mention quickly that China Mobile released its latest quarter results last Friday, which showed its profit continued to rise at an anemic rate, 3.5 percent to be exact, missing analyst expectations in the swansong earnings report under recently retired Chairman Wang Jianzhou. (company announcement; English article) Now that I’ve mentioned the boring results, which should come as a surprise to no one, let’s move on to the bus initiative that has seen China Mobile’s Beijing subsidiary team with the local bus operator to develop wi-fi access for commuters, starting with service on the capital’s perpetually congested second ring road. (English article) This latest  initiative is part of the company’s broader wi-fi plans announced last year to setting up 1 million hot spots by 2014, as it tries to create an interesting high-speed Internet offering to compensate for its inferior 3G product based on a problematic homegrown Chinese technology. (previous post) I said last year the ambitious wi-fi build-out was misguided, as hot spots are highly localized and thus far less reliable than a 3G product that can be accessed nearly anywhere in a major city. But that said, I really do like this latest bus initiative for several reasons, including the fact that it’s quite creative and unlike anything I’ve seen before. But creativeness aside, the main attraction of this product is that it could be highly appealing to the thousands and thousands of Beijing commuters who spend 2 hours or more on buses each day in their trips to and from work on the nation’s capital’s perpetually jammed streets. A hot spot in a coffee shop or convenience store isn’t all that interesting, as many such stores already offer their own wi-fi service for free. But no such services are available on most buses and subways, even though these forms of public transport are the place where many people spend their third biggest amount of time each day, behind only their homes and offices. What’s more, time spent on buses and subways is generally considered wasted or idle, making it perfect for people who want to read the latest news or play games with their friends over the Internet. The keys to this initiative’s success will be two-fold. Technology will be the most critical, as consumers won’t embrace this product if they continually lose their signals or have to battle slow Internet speeds. Second will be pricing. To succeed, this product will have to be priced significantly lower than existing 3G services — perhaps as little as half the price — since traditional 3G is more reliable and can also be used for voice calls. Still, despite these technological and pricing challenges, I have to commend China Mobile this time for an interesting initiative that shows it is trying to regain some of the ground it is fast losing to rivals China Telecom (HKEx: 728; NYSE: CHA) and China Unicom (HKEx: 762; NYSE: CHU).

Bottom line: China Mobile’s new wi-fi bus initaitive looks like an interesting move with a 50-50 chance of success, targeting commuters with lots of idle time for web surfing.

Related postings 相关文章:

China Telecom Joins Hot Spot Frenzy Wifi热潮兴起 中国电信与中国移动谁将胜出?

China Mobile Wi-Fi Play Misguided 中移动:百万WiFi热点?

China Mobile Tries 4G Back Door in Shenzhen 中国移动试图绕过监管机构于深圳秘密规划4G网络