Bottom line: Bright’s plan to sell Weetabix 4 years after the purchase is mostly due to declining performance at the British cereal maker, with similar sales likely to follow for other poorly planned food purchases by Chinese buyers.
Bright loses appetite for Weetabix
After splashing into the global M&A headlines 4 years ago with its purchase of a well-known British breakfast cereal maker, Shanghai’s Bright Food has decided that Weetabix apparently isn’t its cup of tea. That seems to be the message in the latest headlines, which say that Bright is looking to sell the British company for quite a discount to the price it paid at the time of the ground-breaking deal in 2012.
Of course much has happened since Bright, known in Shanghai for its biscuits and dairy products, first announced the deal. Bright brought Weetabix’s core breakfast cereal products to China not long after the deal was closed, and even talked about making a separate listing for the British company. Read Full Post…
Bottom line: Declining Wal-Mart China sales and Suntory’s decision to dissolve a China joint venture reflect difficulties foreign consumer names face in the fast changing market, and also challenges posed by local rivals like Bright Food.
Sales fall 6 pct at Walmart China JV stores
Two new consumer stories are shining a spotlight on the difficulties many big foreign brands are facing in China’s tough retailing market, where they compete with both homegrown giants and also smaller names that can quickly gain scale over the Internet. One story reports on falling sales at US retailing giant Wal-Mart’s (NYSE: WMT) China stores, based on rarely seen data from a local joint venture. The other reports that Japanese brewing giant Suntory (Tokyo: 2587) is putting a lid on its 3-year-old Chinese beer-making joint venture.
Meantime, a third outbound M&A story involving Shanghai-based Bright Food shines a spotlight on one of the rising local giants that is posing a growing challenge to the big western consumer names. That deal has the acquisitive Bright, which has made billion-dollar purchases in Britain and Israel, signing another smaller deal to buy half of a major New Zealand meat processor for $200 million. Bright’s agreement to buy the stake in Silver Fern Farms looks similar to WH Group’s (HKEx: 288) blockbuster deal 2 years ago that saw it purchase leading US pork producer Smithfield for nearly $5 billion. Read Full Post…
Bottom line: Jin Jiang’s pursuit of Shenzhen-based Vienna Hotel Group, combined with other recent M&A, could vault it to China’s leading hotel operator, though its sudden rapid expansion looks at least partly politically motivated.
Jin Jiang aims high with Vienna Hotel talks
Shanghai-based hotel operator Jin Jiang’s (HKEx: 2006; Shanghai: 600754) recent appetite for M&A continues to grow, with word that the company is in talks to buy a Shenzhen-based rival in a deal that would boost its hotel count by a third. A successful purchase of the privately held Vienna Hotel Group would mark the latest mega-purchase by Jin Jiang, which has suddenly emerged as China’s hot hotel company to watch.
Jin Jiang is certainly a household name in my adopted hometown of Shanghai, and this latest deal, when combined with others, would move the company into the ranks of one of China’s top 5 operators and the only one with a global presence. There’s only one problem with all of this, namely that Jin Jiang is one of the only top players that’s a state-run company. That contrasts sharply with other leading names like Homeinns (NYSE: HMIN), China Lodging (Nasdaq: HTHT) and Plateno, that are all privately owned. Read Full Post…
Bottom line: Bright Food’s overseas IPO plans for its British Weetabix and Australian Manassen brands could get lukewarm response due to investor skepticism about their growth prospects.
Bright eyes offshore IPOs for Weetabix, Manassen
I’ve watched with interest over the last 2 years as Shanghai-based Bright Food has quietly gobbled up a stream of high-profile global investments, positioning the company to potentially become one of China’s first international consumer brands to rival giants like Procter & Gamble (NYSE: PG) and Kraft Foods (Nasdaq: KRFT). Now we’re getting further details of Bright’s growing global aspirations, with word that it’s planning a series of international IPOs including potential major listings in Hong Kong and London. Read Full Post…
The following press releases and media reports about Chinese companies were carried on November 7. To view a full article or story, click on the link next to the headline.
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Bright Food Targets Listing Cereal-Maker Weetabix By 2016 (English article)
The national string of investigations against executives at major Chinese firms appears to be going local, with word that a man associated with some of Shanghai’s biggest companies is being probed for corruption. In this case the person under investigation is Wang Zongnan, whose name is tied to such Shanghai giants as the Lianhua (HKEx: 980) supermarket chain, as well as food products giant Bright Food. This latest case has several major potential implications, showing local investigators may be joining Beijing’s anti-corruption campaign that began a year ago. At the same time, the investigation could also ultimately cast doubt on several major recent cross-border acquisitions by Bright Food. Read Full Post…
More than 8 months after word of a potential tie-up first emerged, China’s Bright Food and leading Israeli dairy Tnuva have finally reached a deal that would see the former buy control of the latter. It’s not too surprising a deal of this magnitude took so long to conclude, and strategically such a move should be a positive development for Bright as it seeks to improve its internal management and global reach. But that said, I honestly can’t see this deal getting approved by security-obsessed Israel in its current form, which would put control of one of the country’s biggest food companies into Chinese hands. Read Full Post…
Chinese appetite for foreign food companies looks set to accelerate this year, with word that steamed bun giant Goubuli is nearing a deal to buy a major US coffee chain. The deal would mark the extension of a recent buying binge by Chinese food makers of overseas assets, including Shuanghui’s landmark $4.7 billion purchase of US pork products giant Smithfield last year. This latest deal is slightly different from the earlier ones because it involves a restaurant chain rather than a consumer products company, hinting at a new direction for China’s recent food-buying frenzy. Read Full Post…
Media are buzzing about the latest survey on China’s most valuable brands, with each providing its own interpretation of the latest list from global advertising giant WPP (London: WPP) and its Millward Brown affiliate. Many companies that I regularly write about are at the top of the list, but an equally interesting is who isn’t there. I’m referring to consumer brands that are common elements of daily life for most people, printed on everything from shampoos to instant noodles. This category is currently dominated by foreign names, but the new list hints that 1 or 2 Chinese firms could be positioned to become the country’s first equivalent of Procter & Gamble (NYSE: PG) or Unilever (London: ULVR). Read Full Post…
Chinese firms’ addiction to distressed global assets was back in the spotlight last week with word that car maker Dongfeng Motor (HKEx: 489) is nearing a deal to purchase struggling French automaker Peugeot (Paris: PEUP). This pursuit of a global brand is consistent with Beijing’s call for Chinese firms to go global, and would certainly allow Dongfeng to quickly expand onto the world stage. Read Full Post…
Campbell (NYSE: CPB) maybe a household name in the west, but its famous soup cans are unknown in China where homemade broths are the norm and instant soups are a foreign concept. But that could change soon, with word that Campbell has purchased a Danish cookie company with a strong presence in China. Normally I’d say this purchase alone doesn’t mean that Campbell will necessarily use Denmark’s Kelsen as a platform to roll out its soups in China. But in this case Campbell seems to be making extra effort to highlight the China angle in its announcement of the deal, which makes such a move seem more likely. Read Full Post…
