Tag Archives: MI2

Xiaomi Low-End Smartphone Plan Hits Snag

Xiaomi low-end smartphone hits snag

After disappearing from the headlines for a few months, venture-funded smartphone maker Xiaomi is popping back into the news with mixed signals about its plans for a new low-end model. I’ve often said that Xiaomi’s marketing-savvy co-founder Lei Jun sees his company as China’s version of Apple (Nasdaq: AAPL), since many of the company’s product development and sales tactics look similar to the US tech giant’s. This latest plan for a new low-cost smartphone called Hongmi, or “Red Rice”, seems to follow that pattern, since buzz has been building for a while that Apple may also be preparing to launch a more affordable version of its premium iPhone. Read Full Post…