I’m feeling slightly artistic this morning, hence my choice of headline for this posting which is a reference to the famous Samuel Beckett play “Waiting for Godot,” about 2 people excitedly waiting for a person who will probably never appear. The same story could be true for ZTE (HKEx: 763; Shenzhen: 000063), whose just-released results showed plunging profits and rapidly rising costs as the company takes a risky bet on the low-cost smartphone market that may bring in lots of new revenue but never pay any returns in the form of new profits. (results announcement; English article) Let’s take a closer look at the earnings, which show the company’s profit plunged nearly 50 percent from a year earlier in the fourth quarter, accelerating from a 40 percent decline in the previous quarter as profits for the year fell 37 percent. A closer look at the company’s income statement shows that costs rose sharply, with R&D and marketing expenses up 20 percent and 25 percent, respectively. Furthermore, the company’s annual profit would have tumbled even more if not for a big jump in one-time investment gains. ZTE has been quite direct about its desire to become a top-five cellphone maker in the next 2-3 years, and has embarked on a focused strategy to achieve that goal by rolling out a new line of lower cost smartphones priced very aggressively. That goal is certainly commendable and I applaud the company for staying focused on its aim despite the profit erosion that is clearly a cause of concern for investors. The company’s Hong Kong-listed shares are down 45 percent over the last 52 weeks, and have lost around 20 percent of their value so far this year, even as the broader market has rallied about 15 percent. The cellphone gamble is at once both a smart move and a very risky one. On the one hand, ZTE realizes its need to diversify beyond its core networking equipment business, which has run into numerous roadblocks in the last few years from western markets concerned about security issues. Cellphones are much less controversial and have steadier sales, and ZTE is drawing on its expertise as a low-cost manufacturer to focus on the lower end of the booming market for smartphones that can take advantage of high-speed 3G and 4G wireless networks. The only problem is that ZTE is hardly the only company to notice the trend, and is joining a very crowded market that includes heavyweights like Apple (Nasdaq: AAPL), Samsung (Seoul: 005930) and Nokia (Helsinki: NOK1V), not to mention hometown rival Huawei Technologies, which is making a similar aggressive smartphone play. At the end of the day there’s no reason a few companies can’t succeed in the low-cost smartphone market, and ZTE could certainly be one of those. But unless it can start to show some profits by the second half of this year from its cellphone gamble, look for trouble ahead for this company and continuing downward pressure on its stock.
Bottom line: ZTE’s latest results reflect its ongoing push into low-cost cellphones, but it needs to show returns by the second half of this year or risk losing investor confidence.
Related postings 相关文章:
◙ Baidu, ZTE Earnings: More of the Same 百度和中兴财报:看上去没变化
◙ Huawei and ZTE: Swapping Networking for Cellphones? 华为和中兴:转型进军手机市场?
◙ ZTE Faces More Profit Erosion With Latest Low-Cost Moves 中兴通讯以低价机抢占市场恐损及获利
China’s export superstars Huawei and ZTE (HKEx: 763; Shenzhen: 000063) continue to face new obstacles in their quest for global legitimacy, with the former receiving a major setback in Australia as the latter comes under fire for dealings in the problematic Iranian market. Those developments reflect the uphill battle that both companies face in the eyes of western leaders, many of whom believe the these 2 telecoms equipment giants are little more than spying arms of Beijing. In the latest of a steady stream of setbacks for Huawei, Australia has officially disqualified the company from bidding for contracts to build a new $38 billion high-speed broadband network over security concerns. (
Leaders in Beijing seem to be holding a long grudge against Google (Nasdaq: GOOG), following its high-profile withdrawal from the China market in 2010 after a dispute over self-censorship policies. That’s the only conclusion I can draw from the latest news in this stormy relationship, which has seen China emerge as the lone major country that has yet to approve Google’s pending purchase of Motorola Mobility (NYSE: MMI), the faded giant that was once the world’s second largest cellphone maker. All major governments have approved the deal announced last August, in what looks to me like an easy call for most anti-monopoly regulators as Google doesn’t make cellphones and Motorola Mobility is now just a relatively small player in the competitive space anyhow. But for some reason, China’s anti-monopoly regulator has not only failed to approve the deal more than half a year after it was first announced, but has actually said it will need extra time to make a decision. (
It seems Beijing has decided China’s companies need to innovate more and has instructed them to do so, resulting in a flood of new patents for Chinese companies and other entities that I suspect are worth little more than the paper they’re printed on. That’s my major conclusion for why the nation’s regional governments and companies are suddenly flooding the media with reports showing off how many new patents they’ve received, as all vie to comply with Beijing’s silly innovation directive. According to new statistics from the World Intellectual Property Organization, patent applications rose 10 percent globally last year, but China’s rise was 3 times that much at 33 percent. (
Chinese telecoms star Huawei seems to be in a state of constant change these days in its bid to shed its image as a stodgy government-controlled company, with new comments from Ren Zhengfei indicating its media-shy founder may be preparing to step down soon. Ren’s departure, if it really happens, could remove one of the biggest PR obstacles for Huawei in its drive for global respect, since many of the questions about the company’s government and military ties stem from his past as an army engineer and a stealthy demeanor that has seen him grant only a handful of interviews in Huawei’s history. According to reports in the Chinese media, Ren has said that if Huawei employees believe he is unneeded and voice a desire for him to go, then he thinks that would be a good thing. (