China may finally be opening up its animation market to foreign investment, with the latest word that none other than Disney (NYSE: DIS), arguably the world’s most famous brand in the field, is in talks with Internet leader Tencent (HKEx: 700) for a tie-up in the lucrative but largely undeveloped space. The media reports are rather vague, saying only that Tencent, China’s largest Internet company, is “communicating” with Disney about a potential animation development tie-up. (Chinese article) But any such partnership would look extremely interesting, especially as Tencent is looking to build up its online video business (previous post) in a bid to compete with industry leaders Youku (NYSE: YOKU) and Tudou (Nasdaq: TUDO), which are in the process of merging. (previous post) From Disney’s perspective, any such deal would mark a major breakthrough, following its last big advance a couple of years ago when it finally reached an agreement to build its first mainland Chinese Disneyland in Shanghai. The Shanghai Disneyland agreement was a long and torturous process, marked by nearly a decade of on-again-off-again talks that finally resulted in the big deal. Disney has a number of other smaller China initiatives, including its Disney-branded English language schools and numerous merchandise licensing agreements. But the big piece missing from Disney’s China picture to date is filmed entertainment, with the company lacking any major presence on Chinese TV and in its movie theaters apart from products imported under a strict quota system. An animation tie-up with Tencent — or any other video channel — could quickly change that situation, allowing Disney to set up a China-based animation studio that could distribute programs through its own Disney-branded TV or Internet channel, or sell content to other channel operators. DreamWorks Animation (NYSE: DWA), creator of the popular “Shrek” animated franchise, scored a major breakthrough on the China animation front early this year when it formally signed a deal to create a Chinese animation joint venture with Shanghai Media Group (SMG), China’s second largest media company. (previous post) I said at the time that the DreamWorks deal, along with a number of other smaller signals from Beijing, indicated that China might be preparing to open up its animation market to western investment, after a previous attempt to open the market about 5 years ago failed. I have to assume that Disney would only enter into talks with Tencent or any other potential partner after receiving a nod from Beijing that any eventual new venture in the sensitive media space would receive government approval. Given the current climate of opening up the media space and the recent DreamWorks deal, I would have to believe that Disney is definitely looking around for an animation partner, and is probably talking to Tencent as well as others at this early stage. If that’s the case, look for Disney to sign its own China animation joint venture in the not-too-distant future, probably by the end of this year.
Bottom line: Reports that Disney is talking to Tencent for a Chinese animation joint venture could very well be true, with Disney likely to form such a venture by the end of this year.
Related postings 相关文章:
◙ Facebook, DreamWorks in Latest China Moves Facebook、梦工厂在华最新动向
◙ Disney Bets on China Thirst for Luxury 迪士尼押注中国名品市场
◙ Tencent Sends Out Mixed Video Signals 腾讯若持股优酷 有助进军视频业
Social networking (SNS) leader Facebook and animation giant DreamWorks Animation (NYSE: DWA) have both made new moves in their drives to enter China, as both seek to tap a massive media market of hundreds of millions of customers who are finally showing signs of willingness to pay for their entertainment. Let’s look at Facebook first, whose sights are now focused on its high anticipated US IPO to raise billions of dollars. Local media are reporting Facebook has just registered dozens of trademarks in China (
The draw of China, with its legions of viewers who can’t get enough of Hollywood movies and TV shows, has seduced DreamWorks Animation (NYSE: DWA), which is preparing to set up a joint venture to make films just for the Chinese market. Western media are reporting the animation arm of the studio founded by Steven Spielberg and Jeffrey Katzenberg has hired a recruitment firm to staff up a production operation in China, though additional details of the plan were thin. (
As I glanced over today’s headlines, I couldn’t help wondering what is going on with Chinese Internet leader Tencent (HKEx: 700), which is sending out mixed signals about its intent in the hot online video sharing space. A top company executive told Chinese media that Tencent has spent some 100 million yuan, or more than $15 million, in recent months to build up its video sharing infrastructure (
