I don’t know whether to call Baidu’s (Nasdaq: BIDU) latest series of initiatives smart or desperate, as we’re not getting quite enough information just yet to make an informed decision about upcoming plans to launch its own mobile operating system (English article) and revamp its online homepage. (English article) In my view, both of these major new initiatives, which have the potential to greatly help or harm Baidu, are driven at least partly by its realization that Beijing anti-trust regulators are watching it closely, and that it needs to quickly find some new businesses in case those regulators ever decide to take anti-trust action against it. That said, both of these new initiatives are fraught with risk, and Baidu’s past record of poor execution outside its core search area makes me think both are more likely to fail than succeed. From what I’ve read in media reports, Baidu’s home page revamp looks aimed at getting more users to register on the site, allowing Baidu to sell them a range of new products it is trying to develop to diversify beyond search. In announcing the revamp, Baidu chief Robin Li openly admitted the changes may drive some Web surfers to its competitors, and perhaps he’s even hoping some of the lower-quality users may leave to make his company look less like a monopoly. As to the new mobile operating system, this looks like Baidu trying to imitate much larger global rival Google (Nasdaq: GOOG), whose Android has quickly risen to become the world’s top smartphone OS. On this topic, Baidu seems to be a bit late coming to the game, but could perhaps be helped by Google’s recent plan to buy cellphone maker Motorola Mobility (NYSE: MMI), which seems to be alienating many other Android smartphone makers that believe Google will give special treatment to Motorola. That development may offer an oppurtunity for Baidu, which could find potential interest for its mobile OS especially among domestic smartphone makers like ZTE (HKEx: 763; Shenzhen: 000063) and Huawei. But I wouldn’t bet money on success for either the new OS or Baidu’s new homepage.
Bottom line: Baidu’s new homepage and mobile OS initiatives are its latest attempts to divert attention from its near monopoly status in online search, and both stand a good chance of failure.
百度(BIDU.O)计划推出手机操作系统,并对网站主页进行改版。因为了解到的信息不足,我不知道应该把百度近期的这些举动称为明智之举还是绝望中抓稻草。这两项重大举措或许让百度获益匪浅,也有可能让百度遭受重大冲击。不过,我认为至少部分可归因于百度已经意识到,政府反垄断监管机构正密切关注其业务,公司需要迅速开发新业务,以规避监管机构决定对其采取不利行动的风险。也就是说,百度两大新举措都伴有风险。鉴于百度此前在核心搜索业务以外的业务表现欠佳,我认为这两项新尝试失败的机率较大。我看到的媒体报导称,百度主页改版旨在吸引更多用户注册,从而推销除搜索以外的一系列新产品,实乃对业务多元化的尝试。百度董事长李彦宏在宣布网页改版时公开承认,改版或将一些用户推向竞争对手,他甚至希望,一些低质量的用户能因此离去,从而让百度看起来不那麽像垄断企业。至于新的手机操作系统,百度似乎想模仿谷歌(GOOG.O),谷歌的Android系统已经迅速成长为全球顶级智能手机操作系统。在这方面,百度似乎有些後知後觉,但谷歌近期收购摩托罗拉移动(MMI.N)可能会对百度有利。谷歌的收购行动可能令其它Android手机厂商认为,谷歌将为摩托罗拉提供特别优惠,因此疏远谷歌。中兴通讯(000063.SZ; 0763.HK)和华为等本土智能手机制造商或对百度的移动操作系统感兴趣。然而,我还是不敢保证,百度新推出的手机操作系统和主页改版一定会成功。
一句话:百度主页改版,以及推出手机操作系统,是百度转移监管机构对其垄断地位关注的最新尝试,两项举措最终失败的可能性都很大。
Related postings 相关文章:
◙ Baidu Comes Under Government Fire 政府“修理”百度
◙ Baidu Comes Under Government Fire 政府“修理”百度
◙ Baidu Seeks Diversification in Tudou Talks 百度求购土豆,寻求多元化
My headline for this item may be a little misleading, as I’m sitting here having my morning coffee in Shanghai writing it while speculating on what will happen at one of the world’s top solar energy shows that kicks off today in Germany. All the big Chinese names, including Suntech (NYSE: STP), Trina (NYSE: TSL), Yingli (NYSE: YGE) and many others, are attending the show this week in Hamburg, in a rare event that will bring together many of the sector’s top executives in a single place at a single time. (
The central government was sending mixed signals about its future plans for electric vehicles (EVs) at an auto event over the weekend, on the one hand tightening current incentives for EV sales but at the same time saying it is studying more measures to boost the struggling program. What this tells me is that China’s ambitious program to put 1 million EVs on the road by 2015 is in a state of disarray, with few such vehicles on the road today despite lots of government talk. Let’s review the latest developments, which saw one Finance Ministry official at the event in Tianjin saying fuel efficiency standards were being raised for EVs to qualify for a government subsidy of 3,000 yuan per vehicle, meaning less cars will now qualify in the program. (
It seems that group buying Internet site Gaopeng isn’t the only one laying off staff as China’s Internet bubble shows early signs of bursting. In the latest indication of trouble, Chinese media are reporting that Vancl, the high-flying online clothing seller, is in the process of cutting 5 percent of its workforce as management tries to “right-size” the company in the run-up to a probable fourth-quarter IPO. (
Cheap manufactured goods have been the mainstay of China’s exporting machine for years, but now leading bank ICBC (HKEx: 1398; Shanghai: 601398) looks poised to ride an equally lucrative new wave by shipping huge bundles of China’s currency, the yuan, to Africa. That’s the message I get from a report in today’s China Daily, citing an executive of South Africa’s Standard Bank, ICBC’s chief partner in Africa, talking about the huge growth potential for yuan services in Africa. Standard Bank’s China head Craig Bond says at least 40 percent of Africa’s trade with China, or about $100 billion worth, will be settled in the Chinese currency by 2015, adding at least $10 billion of Chinese investment in Africa will be denominated in yuan over the same period. While Bond never mentions ICBC by name, industry watchers know the two share a strong alliance through ICBC’s ownership of 20 percent of Africa’s biggest lender, and that the pair are strengthening their tie-up with ICBC’s recent plans to purchase 80 percent of Standard Bank’s Argentine unit. (
Eight months after the news first broke, we’re finally getting a little more color on the potentially devastating lawsuit filed against telecoms equipment and cellphone maker ZTE (HKEx: 763; Shenzhen: 000063) by global rival Ericsson (Stockholm: ERICb), and things don’t look as bad as they did initially. Few details were given when Ericsson filed the suit in Britain back in April, but the action had the potential to halt ZTE’s sales in major European markets. (
It’s quite a slow news day as we head into the final days of summer before the new school year begins, so I thought I’d dust off my “China Makes Up Its Mind” column with a discussion of much-needed reform of China’s penality system for companies that break the law. Not surprisingly, the calls for reform, while still somewhat muted, are coming in response to violations by a foreign company, in this case US oil giant ConocoPhillips (NYSE: COP), whose leaking oil wells are causing potentially devastating damage in the Bohai Bay off the coast of Shandong province. Under the current system, ConocoPhillips will face maximum fine of 200,000 yuan, or a mere $31,000, for this environmental nightmare that has caused much more damage to the environment and people’s livelihoods. (
The unruly and ultra-competitive group buying space could soon add tax evasion to its growing list of woes, with a new report saying the turbulent sector may owe more than 500 million yuan, or $77 million, in unpaid taxes. (