Tag Archives: Warner

MEDIA: Tencent, Alibaba in Music Swap as Regulator Gets Involved

Bottom line: A new music re-licensing deal between Alibaba and Tencent, combined with a meeting between the copyright regulator and major online music sellers, hint at attempts to create a more level playing field in the space.

Alibaba, Tencent in music cross-licensing deal

A couple of items from the music sector are in the headlines today, showing how tricky the situation is becoming with copyrights and online licensing in China. One of those has two major players, the music services of Internet giants Alibaba (NYSE: BABA) and Tencent (HKEx: 700), signing an agreement to cross-license music to each other when one of them owns the rights to such music. The other has China’s copyright office actually calling a meeting between those two companies and two other major players, NetEase (Nasdaq: NTES) and Baidu (Nasdaq: BIDU), to discuss issues confronting the industry.

Two issues appear to be driving these two deals that appear to be related. One is concerns from the music industry that rights to their songs will become fragmented and confined to single platforms under the current licensing system, limiting consumer choice. Similar concerns might also be what’s driving the regulator to get involved as well. An interesting footnote to this might be whether the same thing could soon happen in the video licensing arena, which shares similar issues. Read Full Post…

2011: A Breakthrough Year in Copyright Protection 2011年:中国版权保护取得突破的一年

It seems quite appropriate that 2011 is ending with news that Internet search leader Baidu (Nasdaq: BIDU), which for years symbolized rampant disregard for copyrights on China’s unruly Internet, has been removed from a US list of “notorious markets” for piracy, capping a year that saw great progress in intellectual property protection. (English article) Baidu’s achievement after it signed a series of landmark licensing agreements with major music labels like Universal, Warner (NYSE: WMG) and Sony Music (Tokyo: 6758) in July as it launched a service selling legal copies of their music. (previous post) Baidu’s removal from the list was just the latest major advance in copyright protection, as China’s crowded field of online music and video sites all took new steps to secure exclusive content to set themselves apart from rivals in the competitive sector. The nation’s top 3 video sharing sites, Youku (NYSE: YOKU), Sohu video (Nasdaq: SOHU) and Tudou (NYSE: TUDO) all signed their first big licensing deals during the year to offer TV shows and films from the likes of Warner Brothers (NYSE: TWX) and Disney (NYSE: DIS). (previous post) Some domestic names like Huayi Brothers (Shenzhen: 300027) signed similar deals, as early signs emerged of a coming renaissance for domestic content makers, an increasing number of which are looking to domestic IPOs to fuel their growth. (previous post) In another interesting development just last week, Youku and Tudou filed a series of copyright infringement lawsuits against each other, showing that these companies themselves could emerge as a potent force to help police against future copyright violations. (previous post) Last but not least, many of the sites themselves are increasingly producing their own exclusive content, with Phoenix New Media (NYSE: FENG) and PPLive announcing such initiatives during the year, which should also help the programming industry’s development. (previous post) Of course, there is still much work to be done. Despite its launch of a legal music service, Baidu continues to operate its popular older music service where swapping of pirated songs is rampant. And while Baidu was removed from the “notorious” list, Alibaba’s Taobao, China’s e-commerce leader, remains on the list for the widespread sale of knock-off products on its site. Still, in all my years covering China tech and media, 2011 certainly looks like a year of major breakthroughs in copyright protection as Chinese firms finally wake up to the reality that piracy isn’t a very good long-term business model.

Bottom line: Baidu’s removal from a US piracy list reflects big progress in the anti-piracy battle in China in 2011, with the campaign likely to maintain momentum into 2012.

Related postings 相关文章:

After Years, Baidu Does the Right Thing 百度多年来的一个正确之举

Video Makers On Cusp of Renaissance 视频制作商或迎来美好时代

Youku’s New Formula: Sponsored Programs 优酷“新配方”:赞助项目

After Years, Baidu Does the Right Thing 百度多年来的一个正确之举

I have to congratulate Baidu (Nasdaq: BIDU) for finally doing the right thing, or at least taking a step in the right direction, by signing a deal with 3 major record labels, Universal, Warner (NYSE: WMG) and Sony Music (Tokyo: 6758) that will see it do the once unthinkable and actually pay for copyright protected music. (company announcement) Of course there’s a bit of irony here, as Baidu previously said it will continue to offer pirated copies of music from those three labels and others via its highly popular free music swapping service, which has been criticized for years for allowing the illegal sharing of copyrighted music. Baidu’s move comes just weeks after leading video sharing site Youku (NYSE: YOKU) announced a similar tie-up to offer legal films and TV shows from Warner’s library to its premium customers. (previous post) I’ll be a bit cynical here and note that Baidu went for years without seeming to care about copyright protection before finally becoming “enlightened”, and have no doubt that its change of heart is coming at least in part due to heavy pressure from regulators who are trying to stamp out China’s rampant piracy. While it’s one thing for a little old lady from the countryside to sell pirated DVDs from a cart on the side of the street, it’s quite an embarrassment for Beijing when many of its top Internet companies like Baidu also engage in such practices, and clearly we’re going to see a move by major Net firms to slowly phase out their sites that encourage copyright infringement over the next few years. As that happens, look for more deals like the one just announced by Baidu, and also look for the company and its peers to suffer a bit when they finally close down their popular but illegal song- and video-swapping services.

Bottom line: Baidu’s slow embrace of copyright protection marks the beginning of a cleanup of pirated material on China’s Internet, which will benefit content providers but hurt Web firms.

百度环球唱片华纳唱片<WMG.N>、索尼音乐<6758.T>三大音乐唱片公司签署正版音乐使用协议。我必须要为百度<BIDU.O>这一正确之举或至少向正确方向迈进了一步的行动而表示祝贺。该协议将使百度要为使用受版权保护的音乐付费。当然,有点儿讽刺的是,百度之前曾表示,会通过其非常受欢迎的免费音乐交换服务继续提供盗版音乐。免费音乐交换服务多年来因允许非法分享正版音乐而备受抨击。几个星期前,优酷<YOKU.N>宣布要向其优质客户提供来自华纳的电影和电视节目。我要在这稍微尖刻一点:百度多年来都好像不在乎版权保护问题,直到最近才突然“恍然大悟”,而毫无疑问的是,这部分是因为百度受到了来自监管者的强大压力。中国监管机构正努力打击盗版。农村老妇在街边卖盗版碟也就罢了,很多像百度这样的顶级互联网公司居然也这麽做,对於中国政府来说确实不怎麽好看。未来几年,我们肯定会看到,大型网络公司会逐渐关闭其涉嫌侵犯版权的网站。若果真如此,预计还会有很多像百度刚刚宣布的那种协议的出现,而当这些非法的音乐和视频服务被关闭後,相关公司应该会感受到一些痛楚。

一句话:百度最终签署正版音乐使用协议,说明清除中国互联网上的侵权内容正逐渐开始,这将使内容提供商受益,而使网络公司受伤。

Related postings 相关文章:

Baidu Flounders Abroad, Wastes Time With Microsoft Tie-Up 百度海外拓展 与微软合作纯属浪费时间

Youku, TCL Discover Hollywood in New Tie-Ups 优酷、TCL双双联手好莱坞大品牌

Baidu Shake-Up Underscores Instability, Frustration 百度重组表明公司高层动荡及新产品受挫