I’m not a big fan of “events” like the upcoming November 11 Singles’ Day, which are often created by companies in an attempt to boost sales. But in this case the latest reports on the upcoming date are providing a bit of controversy and entertainment, with word that e-commerce leader Alibaba (NYSE: BABA) is taking steps to protect trademark rights to a shopping event that it single-handedly created. In this case, media are reporting that Alibaba is saying that it owns the rights to the “Double Eleven” trademark, and is telling media to reject related advertisements from rivals like JD.com (Nasdaq: JD). Read Full Post…
