While most of China’s top automakers are relying on partnerships with major global brands to help get them through a domestic downturn expected to last for the next 1-2 years, Geely (HKEx: 175) is taking an interesting approach by turning to the struggling Volvo, with plans for a new joint venture. (English article) First off, I have to say that this is the first time I’ve heard of a company forming a joint venture with itself, since Volvo has been 100 percent owned by Geely since the Chinese automaker’s landmark purchase of the Swedish company 2 years ago. But perhaps more importantly, Volvo is a struggling, second-tier name that lacks the resources to be an effective partner for Geely, which itself is trying to bolster its China market position even as it struggles under a mountain of debt that it took on to buy the Swedish car maker. Let’s look quickly at this newly announced deal, which will see Geely and Volvo team up to develop a new brand for the China market, following a similar strategy by General Motors (NYSE: GM), which has launched a new brand, Baojun, with Chinese partner SAIC (600104), specifically for the China market. The big difference in this case is that Geely itself is already a well known Chinese brand, and I’m not sure why the company — whose resources are already quite stretched — is choosing to develop a new brand instead of focusing on reviving both its own Geely name as well as Volvo’s. Geely previously announced plans to set up 2 major new Volvo car manufacturing plants in China in a bid to boost its sales, and some of the reports are saying the establishment of this new joint venture may be partly designed to satisfy regulatory requirements in order to get the 2 new factories approved. Still, the plan to introduce a new brand, and also plans to develop green cars at the joint venture, seem like a total waste of resources for both Geely and Volvo, and will only lead to more operational and financial distractions just when the company should be focusing on its core Volvo and Geely brands. In fact, this latest plan is just the latest sign of a company in disarray following the Volvo purchase, which sadly is becoming normal for Chinese firms that buy struggling, major global assets at bargain prices, only to discover it’s much easier to buy such assets than to repair them. That said, this development of a new brand looks completely misguided, and is just the latest step of Geely’s downward spiral that could seriously damage the company.
Bottom line: Geely’s plans to form a joint venture with its Volvo arm is the latest sign of disarray for the former high-flyer, boding poorly for its future over the next 2-3 years.
Related postings 相关文章:
◙ Car Sales: Domestics Down, But Not Out 汽车销量:国产车下降,接近拐点
◙ Cars: US, Germany Clobber Japan, Domestic Rivals 美德汽车在华完胜日本和中国车商
2011 sales data for 2011 has been trickling out for the past week from the various car makers in China, showing US and German names made big gains last year at the expense of Japanese and domestic rivals, who could face a continued uphill battle in the coming year. General Motors‘ (NYSE: GM) China sales rose 8.3 percent last year to a record 2.55 million vehicles, while Ford (NYSE: F), a later arrival to the market, said its sales grew 7 percent to 519,390 units, according to company statements. (
In what should come as a big surprise to no one, China has singled out cars imported from the US for special duties after the US took similar action against Chinese-made tires in response to an anti-dumping complaint. This kind of tit-for-tat punitive tariff is relatively common and usually doesn’t do much damage as the amount of product affected is small, but in this case it provides some sobering insight over what could happen if another looming trade war involving solar cells escalates. In this latest instance, China will slap extra duties of up to 13 percent on US-made cars from GM (NYSE: GM) and Chrysler, and will even impose smaller punitive duties on cars made in the US by German auto makers like BMW (Frankfurt: BMW) and Daimler (Frankfurt: DAI). (
What a difference a year makes, at least if your name is Geely, the company that was China’s pride last year when it purchased struggling Swedish automaker Volvo. The blogosphere has been buzzing the last 2 days after Chinese magazine Securities Weekly reported the company, whose Hong Kong-listed unit Geely Automobile (HKEx: 175) shares are down by half this year, is struggling under a mountain of debt now totaling 71 billion yuan, equal to about 73 percent of its assets. (
Despite facing a sharp slowdown in the domestic auto market, foreign car makers are showing no signs of slowing down their investment in China — a trend that looks worrisome for big domestic names that are no doubt being forced to curb spending. In the latest development on that front, Chinese media are reporting that Germany’s Volkswagen (Frankfurt: VOWG), China’s largest auto brand with 13 percent of the market, has decided to boost its already sizable investment plan for China, now aiming to spend $19 billion from 2012 to 2016 from a previous target of $14.3 billion from 2011 to 2015. (
There’s been a flurry of news on the electric vehicle (EV) front these last 2 days, as China enlists US heavyweights General Motors (NYSE: GM) and General Electric (NYSE: GE) to try and jumpstart the country’s sputtering drive to environmentally friendly cars. But despite the hype, the two latest initiatives look largely symbolic to me, and it’s hard to tell if either will have much impact. One deal will see GM and Chinese partner SAIC (Shanghai: 600104) step up their EV development, with GM making vague promises to transfer more of its cutting-edge EV technology to China as it prepares to import its state-of-the-art Chevy Volt on a trial basis. (
Leading Chinese car maker SAIC Motor (Shanghai: 600104) has just posted its latest results that look quite impressive, underscoring that having strong foreign partners is critical in the highly competitive auto industry as it heads into a major slowdown. SAIC said its profit in the first six months of the year cruised ahead at a rapid 46 percent clip to 8.58 billion yuan, or about $1.3 billion — not bad for a market where growth has slowed dramatically this year and is only expected to reach 5-10 percent following the end of government incentives to boost sales during the global financial crisis. (
The first quiet signs have emerged that a price war is building in China’s chilly auto market, with Ford (NYSE: F) disclosing that it’s coming under pricing pressure as sales slow under economic cooling measures from Beijing. (