China Unicom (HKEx: 762; NYSE: CHU) is reportedly conducting a massive search for top-level managers in many provinces, once again underscoring how the company is badly in need of strong new leadership as it increasingly appears to be squandering its golden opportunity to gain market share over dominant carrier China Mobile (HKEx: 941; NYSE: CHL). According to Chinese media reports, Unicom is looking for people to head its operations in a large number of provinces, continuing a search that dates back as far as February last year. (Chinese article). It’s been nearly 3 years now since Unicom merged with rival China Netcom in a major industry restructuring, and certainly the company can be forgiven for not filling key positions for the first year or so after such a big change. But 3 years is quite a long time, and if it’s taking them this long to fill these key positions it’s no surprise that the company is making little or no progress at bolstering its position in China’s mobile market. Most will recall that Unicom was given a golden opportunity to gain share over China Mobile, which controls over two-thirds of China’s mobile market, nearly 3 years ago when it was awarded a 3G license based on the world’s best technological standard. By comparison, China Mobile received a big handicap by having to develop its 3G service using a homegrown standard with lots of problems. Despite that, Unicom’s share of the 3G market has remained stagnant since the beginning of the year, at around 30 percent. Meantime, China Mobile’s 3G share has eroded from 45 percent in April to 42 percent in September, with the country’s third-largest carrier, China Telecom (HKEx: 728; NYSE: CHA) picking up all of those loses. Unicom, which also has the enviable advantage as China’s only official seller of Apple’s (Nasdaq: AAPL) iPhones, previously blamed a lack of 3G handsets for its failure to pick up share despite its obvious technological advantages. Now it looks like it’s blaming lack of strong management at the provincial level. Either way, Unicom seems to be better at making excuses than doing good business, and I’m fast losing confidence in its ability to bolster its position under current management.
Bottom line: Unicom’s latest problems in filling top management jobs at the provincial level reflect a poorly run company that is fast squandering its golden opportunity to pick up market share from rivals.
Related postings 相关文章:
◙ Unicom’s Sputtering 3G: Blame It On the Handsets 联通幡然醒悟 借低价手机扩张3G市场
◙ China Mobile Shuffle: Sea Change Coming? 中移动高层变动或引发重大变化?
◙ China Telecom Set for Boost With Imminent iPhone Deal 中国电信借力iPhone
Despite receiving numerous advantages from Beijing in China’s fledgling 3G market, China Unicom (HKEx: 762; HKEx: CHU) has shown disappointingly slow progress in boosting its share in the space and now we may know why: a shortage of low-cost handsets. That’s what domestic media are reporting, with Unicom preparing to buy up to 8 million smartphones costing under 1,000 yuan, or about $150 each, in a bid to boost its share in the market. (
Apple (Nasdaq: AAPL) has taken the interesting step of getting 40 new patents in China, in what looks like an opening move that could ultimately see it target the growing number of Chinese cellphone makers that use Google’s (Nasdaq: GOOG) popular Android cellphone operating system. (
ext year, with full commercial service as soon as 2013 if the telecoms regulator agrees. That’s all fine and good for people looking ahead to 2013, but what’s missing here is any update from the talkative Wang on current talks to build an iPhone for China Mobile’s struggling 3G network, based on a problematic technology called TD-SCDMA. Reports have been rife for a while that China Mobile was close to a deal for a 3G iPhone, after it confirmed last year that such talks were taking place. But Wang’s latest silence looks like either he’s learned to keep quiet on sensitive matters, or more likely the 3G iPhone talks have hit a stumbling block, perhaps due to technology issues. If that’s the case, China Mobile and its stagnant bottom line may have to wait a while still for an iPhone that could bring new life to its 3G and 4G businesses.
After a few weeks of relative quiet for Apple (Nasdaq: AAPL) in China, there’s new buzz in the telecoms sector that China Telecom (HKEx: 728; NYSE: CHA) is set to start offering the iPhone 5 in October, ending months of speculation about the move. (
Google (Nasdaq: GOOG) has launched yet another new China initiative, this time opening a group buying directory, in the latest of a series of moves that has the industry buzzing that the global search leader is reconsidering its high-profile withdrawal from China’s search market last year. In this latest development, domestic media are reporting that Google has officially launched a new site, Shuihui, to help Web surfers navigate the huge field of group buying sites, led by names like Lashou and 55tuan, that have sprung up in the last two years. (
Well, it seems we now know at least one company that’s going to adopt Baidu’s (Nasdaq: BIDU) new mobile operating system, which it launched with fanfare last week (
history at new product development isn’t very strong. But I’ll also take this rare opportunity to break with the critics and say that Baidu’s new OS at least offers an interesting China-specific alternative to the other products on the market, as well as special access to Baidu’s market-leading search technology. Baidu has already proven that Chinese Web surfers do prefer a China-specific product to a one-size-fits-all approach like Google’s or Yahoo’s (Nasdaq: YHOO), so perhaps the same will be true for mobile Web surfing. Still, Dell is hardly a big name in the mobile Internet space, and, in fact, I don’t think I’ve ever seen anyone here in China using a Dell brand mobile phone or tablet PC. To succeed, Baidu will have to sign up some bigger cellphone makers in the next few months, with domestic names like ZTE (HKEx: 763; Shenzhen: 000063), Lenovo (HKEx: 992), TCL (Shenzhen 000100) and Huawei looking like the best candidates. If it can do that, and if its mobile OS proves reliable and user friendly, I would give it as high as a 50 percent chance of gaining a significant portion — perhaps up to 15 or 20 percent — of China’s mobile OS market.