Barely a day has passed these last few weeks without a report in the Chinese media about the latest price wars between major online retailers, reflecting rampant competition that is causing companies to hemorrhage cash. Two of the biggest rivals in the never-ending wars are Dangdang (NYSE: DANG) and 360Buy, also known as Jingdong Mall, with Dangdang reportedly preparing to turn up the heat with a major new offensive. According to domestic media, Dangdang is preparing to launch a major new campaign against 360Buy, extending a current drive that already specifically undercuts prices for popular items on 360Buy by significant amounts. (English article) For its part, 360Buy is also offering a near non-stop stream of promotions that have been so popular that an unusually high volume of shoppers caused its site to crash earlier this week, forcing the company to install more servers. (Chinese article) While such a high volume of shoppers would normally be good news, the business disruption will hardly help 360Buy’s reputation. Furthermore, the new servers will only add to the company’s costs, and I suspect many of the goods that attracted such attention in the first place were being sold at a loss. If the competition remains this rampant, look for a cash-hungry 360Buy to potentially try to accelerate its stalled plan for a multibillion-dollar IPO to raise more cash (previous post), and for Dangdang, which already reported a widening loss in the second quarter, to see its losses widen even further going forward.
Bottom line: Chinese online merchants engaged in non-stop price wars are facing a cash crunch that could soon result in consolidation for the overheated sector.
Related postings 相关文章:
◙ New Regulatory, Competitive Waves Hit E-Commerce 监管和竞争冲击电子商务领域
◙ Amazon Name Shift Signals China Ramp-Up 亚马逊改名背后折射中国野心
◙ Albaba Faces New Assaults From Merchants, 360Buy 阿里巴巴受到中小商户和京东商城的双重夹攻
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