Albaba Hires Big Gun in US Image Drive 阿里巴巴重金聘请美国前高官 启动形象改善工程

If you’re going to seek a New York listing, it seems only appropriate you might want to get your name removed from a major business blacklist before doing so, or at least that’s what e-commerce leader Alibaba seems intent on doing with its latest big-name hire. Foreign media are reporting the company has put up big bucks in the US to hire James Mendenhall, a Washingtonian with strong government ties, with a mandate to improve the company’s image in intellectual property protection. (English article) Of course that looks like a thinly disguised way of saying the company is giving Mendenhall the big paycheck to get Alibaba removed from the annual US list of notorious companies that fail to protect intellectual property by engaging in or facilitating piracy. China’s leading online search site Baidu (Nasdaq: BIDU) trumpeted its removal from the notorious list last year, after being included on it for years, and now uses that removal as a major plank in its public relations campaign to show the world it’s serious about playing in the same leagues as its big western rivals. (previous post) Alibaba’s Taobao sites, which engage in consumer-to-consumer (C2C) e-commerce and business-to-consumer (B2C) until recently, weren’t so lucky, and were once again included on last year’s notorious list. A quick look at Mendenhall’s resume shows he clearly has the connections to help Alibaba tackle the issue. A Harvard law school graduate who now works in a private law firm, Mendenhall has extensive past experience in the US Trade Representative’s Office, and also served as an adviser to the 2008 presidential campaign of Republican John McCain. That will give him good access to many of the key players he will need to convince that Alibaba should be removed from the notorious list, which is compiled by the Trade Representative’s Office. Of course, hiring big name executives doesn’t always work, at least not immediately, as telecoms equipment giant Huawei Technologies has discovered. Despite hiring a string of well-connected political insiders in the US, Britain and Australia over the last 2 years, Huawei has been repeatedly thwarted in all those markets, most recently being denied permission to bid on contracts to build a state-of-the-art new high-speed network in Australia. This latest move by Alibaba is clearly designed to clean up its image in the west, and seems like part of a longer-term plan for an eventual listing of the entire company in New York, which could come in the next few years. In the shorter term, all eyes will be on the next notorious list due to come out at the end of this year, with Mendenhall and his team coming under pressure to show some results for their big paychecks.

Bottom line: Alibaba’s latest hiring of a well-connected Washington insider to lobby for removal from a piracy list is part of its drive to clean up its image in the run-up to an eventual New York IPO.

Related postings 相关文章:

2011: A Breakthrough Year in Copyright Protection 2011年:中国版权保护取得突破的一年

Alibaba, Yahoo: The Never-Ending Story 阿里巴巴股份回购“马拉松”再现曙光

Alibaba Tests Waters for Group Listing 阿里巴巴试水集团整体上市

China Alternate Energy Invests Overseas 中国替代能源企业海外投资一石两鸟

Having diffused a potential trade war with the US over unfair subsidies, China’s alternate energy firms are moving quickly to show they can be important investors in the markets where they do business rather than simply selling their products there, as evidenced by 2 newly announced deals in the wind and solar sector. Interestingly, both deals are in Canada rather than the US, with the first seeing solar panel maker Canadian Solar (Nasdaq: CSIQ) announcing a relatively major new solar power plant joint venture with local partner SkyPower. (company announcement) The second deal is seeing alternate power plant operator Longyuan Power (HKEx: 916) building a major new wind farm, with General Electric (NYSE: GE) announcing it will sell about 50 turbines to the project. (company announcement) Both announcements are relatively straightforward, with each seeing the Chinese company put up investment dollars to build and operate locally-based power generation projects that will help develop the alternate power market. In Canadian Solar’s case, the company is essentially buying a big stake in a number of solar power projects already begun by SkyPower, essentially giving SkyPower some cash to develop additional projects. In Longyuan’s case, this alternate energy arm of one of China’s top power producers is not only putting up  money to develop this major new wind farm, but is also showing its commitment to buying equipment for not only from Chinese but also other foreign equipment producers like GE. These latest 2 announcements come just a week after another major solar panel producer, Suntech (NYSE: STP), announced another US solar project at Edwards Air Force Base in California, underscoring it would supply the project with panels manufactured at its US-based factory in the state of Arizona. (previous post) The Chinese firms have embarked on their public relations campaign, most likely with encouragement from Beijing, following the latest developments in an ongoing dispute with the US and Europe over what the western nations believe are unfair subsidies from Beijing. That dispute saw the US open an investigation last summer that could have resulted in large punitive tariffs. But in the most recent development, tariffs recommended by the Obama administration were small and appear to be largely symbolic, indicating Washington wants to avoid a trade war in the important alternate energy space. (previous post) So now it’s China turn to show some good will, and this recent string of announcements appears to be part of that campaign. What’s interesting is that these latest moves by Canadian Solar and Longyuan could actually be not only good for PR, but could also be smart longer term investments if they can eventually be sold to professional alternate power plant operators. Billionaire investor Warren Buffett made it clear last year that he sees potential in the area, investing $2 billion last year for a solar plant in California. (previous post)

Bottom line: A new Chinese wave of investment in western alternate energy projects is largely a PR exercise to diffuse a recent trade dispute, but could also be a good longer-term investment.

Related postings 相关文章:

Suntech, Canadian Solar in Latest PR Moves 尚德电力和Canadian Solar就西方倾销顾虑作出回应

LDK Cuts, Suntech Waits As Solar Winter Nears End 太阳能行业冬季将结束:赛维裁员,尚德等待

Buffett Brightens Solar Prospects 巴菲特进军太阳能 行业美好前景可期

New China Mobile Chief Sends Bad Signals 中国移动新任领导传递糟糕迹象

China Mobile (HKEx: 941; NYSE: CHL) marked a major milestone last month when Wang Jianzhou stepped down as its long-serving chairman, leaving a mixed legacy at the world’s largest mobile carrier that included the start of what could easily become a long-term decline. Now it is up to the company’s new leaders to try to halt that downward trend, or risk seeing a company that pioneered mobile service in China slowly slide into the realm of second-tier player. One of the first major signals from the company’s new leaders since Wang’s departure a month ago wasn’t very encouraging. That sign came at a recent press conference, where new Chairman Xi Guohua said China Mobile would launch a commercial fourth-generation network in the tech-savvy former British colony by year-end that could support its own homegrown 4G technology standard, called TD-LTE. That announcement — Xi’s first as chairman — continued Wang’s legacy of strongly promoting 4G as the answer to his company’s sputtering fortunes, even though China’s telecoms regulator has indicated it won’t issue commercial 4G licenses for at least a couple of years – the equivalent of an eternity for a fast-moving business like mobile service. Instead of fixating on 4G, Xi and his new leadership team need to turn their focus to China Mobile’s neglected 3G network, based on another homegrown standard called TD-SCDMA. Despite spending billions of dollars to build a TD-SCDMA network, which is already technologically inferior to products from its rivals, China Mobile has done little to promote or develop its 3G service and is rapidly losing position in the space as a result. In his 8 years at China Mobile, Wang built the company into one of the world’s most profitable and cash-rich mobile carriers, increasing its share to a dominant 72 percent of the market by late 2008 from 65 percent when he arrived. But then he hit a roadblock in early 2009 when China formally awarded licenses for 3G. Unlike rivals China Unicom (HKEx: 762; NYSE: CHU) and China Telecom (HKEx: 728; NYSE: CHA), whose licenses allowed them to build networks based on globally developed technologies, China Mobile was ordered to build its network using the homegrown and problem-plagued TD-SCDMA standard. Rather than use China Mobile’s huge cash pile and dominant market position to aggressively develop 3G, the company under Wang spent billions of dollars to build a patchy 3G network and did little to attract new subscribers. It then proceeded to tell the market it was placing its bets on next-generation 4G technology that looked like it wouldn’t be ready for commercial service for at least 2 to 3 years. As the company did this, its share of the 3G market rapidly deteriorated, from around 45 percent a year ago to a current 39 percent. The recent Hong Kong initiative seems to signal 4G will remain the company’s main focus under Xi’s new leadership, continuing Wang’s policy. The only problem is, if the current trends continue, China Mobile could easily see its share of the 3G market – whose users will be the first to make the switch to 4G – rapidly erode to the point where it falls to second or even third place by the time 4G licenses are awarded. By then, China Mobile could well discover that many of its former subscribers who defected to its rivals’ better 3G networks are happy where they are, meaning it will be too late to win them back to the 4G network that is now receiving so much of its energy and resources.

Bottom line: China Mobile’s new leaders need to end the company’s fixation on 4G and focus on the present or risk seeing their company become a second-tier player.

Related postings 相关文章:

China Mobile: Improvement Ahead Under New Leaders 新领导有望助中国移动复苏

China Mobile 3G: Where Are the Subscribers? 中国移动3G:订户在哪里?

China Mobile Tries 4G Back Door in Shenzhen 中国移动试图绕过监管机构于深圳秘密规划4G网络

News Digest: April 18, 2012 报摘: 2012年4月18日

The following press releases and media reports about Chinese companies were carried on April 18. To view a full article or story, click on the link next to the headline.

══════════════════════════════════════════════════════

Alibaba Hires Ex-U.S. Official to Aid Washington Lobbying (English article)

Canadian Solar (Nasdaq: CSIQ) and SkyPower Enter Into Purchase and JV Agreement (PRNewswire)

◙ Guangdong High Court Seeks to Mediate in iPad Trademark Dispute (Chinese article)

Sohu (Nasdaq: SOHU) Video Portal Plans IPO In First Half 2013 – Source (Chinese article)

New Oriental (NYSE: EDU) Announces Fiscal Q3 Results, Declares Special Cash Dividend (PRNewswire)

◙ Latest calendar for Q1 earnings reports (Earnings calendar)

E-Commerce: Dangdang CFO Goes, Suning’s New Trip 当当网首席财务官请辞 苏宁进军在线旅游业

There are a couple of interesting news bits from the e-commerce space, one from e-commerce giant Dangdang (NYSE: DANG) whose CFO has just resigned, and the other on an interesting new move by an increasingly aggressive Suning (Shenzhen: 002024) into online travel services. I was originally planning to start with Suning, as that news looks the most interesting in terms of broader strategy. But then I had a look at Dangdang’s stock, and was a bit surprised to see it plunged more than 15 percent after news of the CFO resignation came out, indicating investors are clearly concerned about this development. Dangdang itself wasn’t saying much, except that CFO Conor Yang, who joined the company 2 years ago and saw it through its IPO in late 2010, tendered his resignation for personal reasons. (company announcement; Chinese article) Yang helped Dangdang raise more than $300 million in the successful IPO, with Dangdang shares initially soaring in their trading debut. But since then they have tumbled due to fierce competition in China’s e-commerce space that has led Dangdang and most of its peers deeply into the red, and now they trade at about half of their IPO level. It’s never good to lose a CFO, and it’s especially bad when your CFO leaves when the company is so deeply in the red. Such departures often imply the CFO, who is traditionally more conservative about financial matters, may believe his bosses are pressuring him to understate the nature of bad news like big losses. If that’s the case, look for more turbulence for this already-battered stock as its accounting comes under increasing scrutiny. Meantime, Suning, which has aggressively moved into e-commerce over the past year and is now the country’s fourth-biggest player, announced it is getting into the online travel business by selling airplane tickets and hotel reservation services. (English article) This move looks interesting as the online travel space is already quite crowded, dominated by established players like Ctrip (Nasdaq: CTRP) and eLong (Nasdaq: LONG) and recent entries to the space by e-commerce rival 360Buy and search giant Baidu (Nasdaq: BIDU). (previous post) Suning seems to be quite good at executing its new business strategies, and thus could offer a serious product in the space in a relatively short time. If that happens, along with all these other new initiatives, look for the online travel sector to see a serious jump in competition — and profit erosion — in the next 2 years.

Bottom line: Dangdang’s CFO resignation could point to accounting issues, while Suning’s entry to online travel services will further heat up this increasingly crowded space.

Related postings 相关文章:

Dangdang Loss Balloons In E-Commerce Wars 当当网在电子商务大战中亏损严重

Dangdang and Gome: Marriage Ahead? 当当和国美:联姻前夕?

Baidu’s Qunar: Going Places 百度投资的去哪儿网:前途无量

Goldman Flees ICBC as Bank Crisis Looms 中国银行业危机隐现 高盛迅速转让工行股票

Everyone is buzzing over word that Goldman Sachs (NYSE: GS) will sell down nearly half of its remaining stake in ICBC (HKEx: 1398; Shanghai: 601398), the world’s largest bank by market cap, with analysts saying Goldman will net a tidy return on this investment made over six years ago before ICBC’s mega-IPO. (English article) But in my view they’re missing the point, as this sale is less a sign of satisfaction and more one of concern, as China’s banks stand on the cusp of a meltdown that could see their bad assets balloon and their share prices tumble in the next 2 years. That concern could easily snowball in the months ahead if China’s big banks really start to see their bad loans jump, leading Goldman to offload its entire remaining stake and perhaps even prompting American Express (NYSE: AXP), one of the banks’ last remaining major western investors, to dump its own ICBC holdings as well. Let’s take a look at the news first, which has western media reporting that Goldman is raising $2.5 billion by selling about 40 percent of its current ICBC holdings to Temasek, the Singaporean sovereign wealth fund. Goldman is selling the stake for about 3 percent less than its publicly traded price before the news broke, representing a fairly modest discount all things considered. This latest sale comes just 5 months after Goldman sold down another $1.5 billion worth of ICBC stock late last year. At around the same time, Bank of America (NYSE: BAC) also sold a its remaining stake in China Construction Bank (HKEx: 939; Shanghai: 601939), as it completely unloaded its 10 percent of the Hong Kong-listed shares of China’s second largest lender over the course of last year. Citigroup (NYSE: C) joined the exodus last month, when it also sold off its long-held stake in a smaller lender, Pudong Development Bank (Shanghai: 600000). Other major western banks that previously unloaded similar major investments in Chinese banks have included Royal Bank of Scotland (London: RBS) and UBS. While analysts have been pointing out that Goldman and Bank of America both need to raise their capital to meet stricter requirements imposed after the global financial crisis, the recent sales by these 2 US giants were undoubtedly also driven by fear that their China investments could rapidly plunge in value if a looming crisis for China’s banks ever materializes. China’s major lenders all survived the global financial crisis with little or no damage, mostly because all were prohibited from investing in the toxic global assets that caused the crisis in the first place. But Beijing sowed the seeds of its own financial meltdown in 2009 by ordering its banks to embark on their own lending binge as part of its 4 trillion yuan stimulus plan to prop up the Chinese economy at the height of the global turmoil. Now many of those loans — especially ones to local governments for dubious infrastructure projects — are showing signs of souring, prompting Beijing to consider a steady stream of measures to delay the inevitable wave of defaults. Worries about a looming crisis weighed heavily last year, with shares of most Chinese lenders falling during even as major global indexes rose. A rally for Chinese bank stocks early this year was most likely behind Goldman’s decision to sell now, as it sought to lock in some gains before the sector starts to sink again. Such a new sell-off has indeed   already started to happen, and could accelerate in the weeks ahead as the Chinese banks start to release their first-quarter earnings results and outlook by the end of this month. If the reports show any signs of weakness, which seems likely, look for the downward share pressure to accelerate, and for Goldman and possibly even American Express to quickly consider selling the remainder of their ICBC holdings to lock in gains while they can.

Bottom line: Goldman’s latest reduction in its ICBC stake reflects growing concern about a looming China bank crisis, with more similar sales likely in the next 6 months.

Related postings 相关文章:

Foreign Banks in China: A Love Affair Ends 外资银行撤资与中国同行说再见

AgBank Results: First Look at Banking Winter 中国农业银行财报:银行业的冬天

More Banking Bad News From Minsheng 民生银行融资揭示银行业困境

Apple Pressures Beijing With iPad Snub 苹果在华不售新iPad向中国政府施压

What do Venezuela and the tiny island nation of Saint Maarten have that China doesn’t? Starting on Friday, the answer will be the latest iPad, as Apple (Nasdaq: AAPL) has just released the latest list of countries where its newest must-have product will go on sale and China is noticeably absent. Many observers might say that Apple is taking a cautious approach to China pending the resolution of a trademark dispute with a near-bankrupt company over the iPad name in the market. But in my view, the exclusion of China from the list is just as much about applying pressure on Beijing for a court ruling in its favor, and says more broadly that Apple could withhold its popular products in the future if it doesn’t believe it is being treated fairly in the market. After all, withholding Apple products could easily anger many Chinese consumers eager to have the latest hot product, perhaps prompting them to hold Beijing responsible. Furthermore, the absence of legally imported iPads will fuel a surge in smuggled products, costing China millions of dollars in lost import duties. But let’s take a look at the specific situation to put things in perspective. Apple announced the launch of its newest iPad on March 7, and the tablet PC went on sale about a week later in the US and several global markets, including Japan, Hong Kong and Singapore in Asia. Another group of countries, mostly in Europe, joined the list about a week later, as sales surged to more than 3 million just 3 days after the initial launch. Now Apple has just announced a third group of countries that will receive the new iPad starting April 20, including the likes of tiny markets like Saint Maarten and Venezuela. (company announcement) But nowhere on the list is there any mention of China, and it’s unclear if Apple will even attempt to launch the new iPad here despite receiving a green light last month from a Shanghai court to keep selling the product in that city until a final ruling in the current trademark dispute. An initial ruling last year in that dispute went in favor of the near bankrupt company, Proview, which claims to own the name due to what looks like a technical error that saw it fail to transfer the trademark after Apple thought it bought the name several years ago. Now the case is being heard under appeal, with a ruling likely in the next few months. I personally agree with Apple’s decision to withhold the new iPad from China for now. Countless disappointed Chinese consumers are likely to voice their frustration, while Apple can conveniently blame its decision on the dispute. In the meantime, Beijing will sure be searching for a way to work out the dispute in a way that makes everyone happy and shows the world it is dedicated to fairness in settling this kind of business dispute.

Bottom line: Apple’s withholding of the new iPad from China is partly due to an ongoing trademark dispute, but is also partly designed to pressure Beijing for fair treatment in the case.

Related postings 相关文章:

More Proview Empty Talk in iPad Dispute 唯冠寻求禁售新款iPad将是徒劳之举

Apple Bytes: Labor, a State Visit and Baidu 库克中国行猜想:他在下一盘很大的棋

Apple CEO Cook Stirs Up Guessing Firestorm 苹果CEO库克低调访华意欲何为?

News Digest: April 17, 2012 报摘: 2012年4月17日

The following press releases and media reports about Chinese companies were carried on April 17. To view a full article or story, click on the link next to the headline.

══════════════════════════════════════════════════════

Suning (Shenzhen: 002024) Retail Portal to Launch Travel and Wine Channels (English article)

Marvel’s “Iron Man 3” to Be Co-Produced in China (Businesswire)

Goldman Sachs (NYSE: GS) Said to Raise $2.5 Billion in ICBC (HKEx: 1398) Sale (English article)

People’s Daily Web Site Sets IPO Price Range, Demand Strong (Chinese article)

Sina (Nasdaq: SINA) Weibo Microblog Releases Ad Price List (English article)

◙ Latest calendar for Q1 earnings reports (Earnings calendar)

TCL Cellphones: History Repeats Itself TCL手机业务历史重演

After pronouncing last year that TCL Communication (HKEx: 2618) had successfully completed a turnaround for its cellphone business that nearly bankrupted the company 6 years ago, it seems I need to update my view on this cyclical firm where history is now repeating itself. The cellphone making sister company of leading  Chinese TV maker TCL Multimedia (HKEx: 1070) issued an ominous warning late last week, saying its first-quarter profit would be “significantly lower” that the previous year. (company announcement) That announcement prompted the company’s China-listed parent, TCL Corp (Shenzhen: 000100) to issue a similar warning saying its first quarter profit would also tumble 75-85 percent. (Chinese article) What a difference a year makes. At this time last year, TCL Communication was showing all the signs of a successful turnaround from a disastrous purchases of the handset business of France’s Alcatel (Paris: ALUA) in 2004-5 that nearly bankrupted the company. TCL eventually managed to stabilize the business, presumably by moving most of its manufacturing to China, and saw its fortunes soar on strong sales of Alcatel phones in Europe where the brand is well known and respected. Unfortunately, TCL failed to build much of a name for itself in its home China market, where it originally rose to prominence as a maker of cheap cellphones a decade ago but later largely disappeared due to failure to innovate. In this latest profit warning, the company said its core European market is being hard hit by the continent’s ongoing debt crisis, which has dampened sales. But perhaps just as important, TCL also said it is also to blame for failing to develop more products for the booming smartphone segment, which has become dominated by names like Apple (Nasdaq: AAPL), Samsung (Seoul: 005930) and HTC (Taipei: 2498). That failure to keep up with the latest market trends looks strikingly familiar to TCL’s previous downfall in its home China market, showing this company hasn’t learned enough from its past mistakes. Investors have punished TCL Communications stock as a result of these latest missteps,with its shares tumbling more than 50 percent over the last 12 months. The company appears to finally be waking up to the new reality, saying it has signed new deals with China’s top 2 wireless carriers to tap its home market where it enjoys some natural advantages. It said it is also developing more smartphones, in a bid to catch up with Apple and the other leaders in that space. I personally have a lot of respect for TCL’s Chairman Thomson Li and his management teams, and think they could quite possibly engineer another turnaround for this struggling cellphone unit, providing an interesting investment opportunity. But I would also warn that such a turnaround is far from guaranteed, and only strong believers with some extra cash might consider taking that risk right now.

Bottom line: TCL’s cellphone unit is experiencing a sharp decline due to lack of forward-thinking, but is taking steps that could give it a good chance to rebound next year.

Related postings 相关文章:

TCL Comeback Gains Momentum with Italy Deals TCL牵手意大利 复苏之势获动力

All Eyes Turn to TV in TCL Comeback

Low-Cost Apple iPhone to Bite ZTE, Lenovo 苹果推低端iPhone 冲击中兴和联想

 

 

Cash-Hungry Shanda Cleans House 缺乏现金的盛大出售资产

Shanda’s aspirations to become a major entertainment company are becoming an increasingly distant memory, as the cash-strapped company embarks on a series of asset sales that look like a desperate attempt to pay down its large debt. Of course, Shanda founder Chen Tianqiao is spinning the story a bit differently, saying the sales are designed to dispose of non-core assets to let the company focus on its main entertainment business. The latest in the recent string of spin-offs has seen Shanda sell its Jisheng Technology unit, a maker of Internet cafe management software, to a company called iCafe8 (Shenzhen: 300113) for a relatively modest 80 million yuan, or about $12.7 million. (English article) That follows Shanda’s sale last month of 2 other units, online board and card game operators Bianfang and Haofang, which Shanda had purchased in 2004 for $80 million. (English article) Shanda was a superstar 8 years ago when it became China’s first online game company to make a New York IPO, giving investors an entry into China’s fast-growing online game sector. At that time, Chen detailed plans to build his company into a diversified entertainment giant, broadening beyond just online games into the gaming console and filmed entertainment business. But those plans never really went anywhere, with most of Shanda’s initiatives ending in failure or only modest success. Even the spin-off of its core online game business into a separate company, Shanda Games (Nasdaq: GAME) has been largely a failure, with the company’s stock now trading at less than half its 2009 IPO price of $12.50. Frustrated at Wall Street’s lack of appreciation of his companies, Chen last year announced a plan to take his originally listed company, Shanda Interactive, private, in a deal that reportedly cost him more than $600 million. Meantime, Chen has been anxiously awaiting a window to raise some new money with a New York public offering for his money-losing online literature unit, Shanda Cloudary. Shanda was originally set to make that offering last summer, but had to scrap the plan after market sentiment turned sharply against Chinese companies due to a series of accounting scandals. In February it relaunched the plan, saying it aimed to raise up to $200 million. (previous post) Since then, however, the only other New York IPO this year by a Chinese company, made by online discount retailer Vipshop (NYSE: VIPS), performed miserably, raising only half the amount the company was aiming for and falling sharply in its first few days of trading. This recent string of asset sales indicate that Shanda is struggling under a pile of debt from its privatization, and that it’s having trouble finding new funds from lenders and financial markets to pay off that money. If that’s the case, look for more sales from Shanda in the near future, including even possibly some of its more core assets as Chen tries to put his debt-laden company on more solid financial footing.

Bottom line: Shanda’s recent string of asset sales reflect a company struggling under a large pile of debt following its recent privatization, with more sales likely in the next few months.

Related postings 相关文章:

Outlook Cloudy As Shanda Refiles for Literature IPO 盛大文学重启赴美IPO计划

Shanda Delists: Thanks for the Profits 盛大网络退市:获利可喜

Shanda Moves Ahead With Privatization 投资者对盛大私有化仍持保留态度

GM Discovers China Luxury Market — Finally 通用汽车在华投产凯迪拉克 亡羊补牢犹未为晚

As China’s mainstream car market shows increasing signs of little or no growth this year, General Motors (NYSE: GM), one of the industry’s top players, is finally noticing the luxury segment still has plenty of growth potential by making a very late move into the space with its upscale Cadillac brand. Now the big question will be whether luxury sales are still so strong in the year or 2 it will take GM to start making Cadillacs in China, especially as Beijing takes moves to restrict luxury car buying by government organizations. (previous post) The luxury segment’s big potential has been quite obvious for a while now, as brands like BMW (Frankfurt: BMW) and Volkswagen’s (Frankfurt: VOWG) Audi have seen strong double-digit sales gains of 30 percent or more for the last year, even as the broader market contracted 3.4 percent in the first quarter of this year. That reality is what’s driving GM to finally make a serious initiative for Cadillac, with plans to start manufacturing 3 models in China within a year, according to a foreign media report, adding GM will announce more details at the Beijing Auto Show next month. (English article) GM has sold Cadillacs in China for a while now, but all have been imported, meaning they carry large import taxes and thus are far less competitive than models from the German brands that have all invested heavily in China factories. GM’s latest move looks like a smart one, even though it’s a bit late, since Cadillac already enjoys a relatively strong reputation as a solid luxury brand among average Chinese consumers. That’s an important factor, since the Cadillac brand in GM’s home US market has always been handicapped by its image as a brand for older people. As an American living in China, I have been surprised how GM has built Buick — also considered an older, stodgier brand in the US — into its top selling nameplate in China, where the brand enjoys a very mainstream, quality reputation. There’s no reason GM can’t take advantage of its extensive sales and distribution networks and marketing muscle to do the same for Cadillac, quickly building it into a competitive major luxury brand for the China market. Of course the big risk is that the luxury market will also slow down by the time GM starts mass producing Cadillacs in China, though there should still be plenty of room for growth. Meantime, foreign media are reporting that France’s Renault (Paris: RENA) is also finally discovering China, with plans to form a joint venture with domestic car maker Dongfeng (HKEx: 489). (English article) Apparently the 2 sides are racing to finalize their deal before a deadline that will make such new investments more difficult. I suppose I should commend Renault for finally discovering China and rushing to invest there before the looming deadline. Still, I have to wonder why such a large global brand has taken so long to discover China, which passed the US a couple of years ago to become the world’s largest auto market, and  would say the brand’s late arrival will severely limit its chances for success.

Bottom line: GM’s plan to produce Cadillacs in China looks like a smart move to tap the booming luxury car market, drawing on its existing networks to quickly catch up to established German rivals.

Related postings 相关文章:

China Puts the Brakes on Luxury Cars 中国公务车拟告别豪华车

Luxury Cars Zoom, But Who Profits?

Cars: US, Germany Clobber Japan, Domestic Rivals 美德汽车在华完胜日本和中国车商