Telecoms equipment superstar Huawei Technologies appears to be on a major PR and spending blitz to shore up its flagging prospects in Western markets where some question its ties to Beijing. My sources tell me the company has hired a headhunter to find a new top PR manager, undoubtedly to craft a global strategy to convince the world it’s not a wolf in sheep’s clothing waiting to pounce on unsuspecting Western telcos. In a similar vein, Chinese media are reporting the company has just set up an advisory board specifically for the UK market (Chinese article), a move that sounds strikingly similar to its establishment of a board in Australia last month. (previous post) Clearly the establishment of these boards, which is being carefully leaked to the Chinese media, is designed to convince Western governments that Huawei is letting locally-based employees, many of them local citizens, take charge of sales in their markets without interference or direction from headquarters. It’s an interesting strategy that could well work given enough time and resources. Meantime, Chinese media are also reporting that Huawei is raising a massive $1.5 billion in funds. (English article) There’s no mention of what the fund-raising is for, but I wouldn’t be surprised if we see some major announcements in the months ahead of new Huawei plans to build production facilities in Europe and North America, similar to what it previously did in India, to convince local governments it’s purely a business and not an arm of Beijing.
Bottom line: Huawei is stepping up its ongoing PR blitz to convince the West it’s a business and not an agent of Beijing, an interesting strategy that could work given enough time and resources.
电信设备商领域超级巨星–华为技术[HWT.UL]似乎要展开一场耗资巨大的公关战,以改善公司在西方市场黯淡的发展前景,打消西方对於华为与中国政府关系的疑心。有消息人士告诉我,华为聘请猎头为其寻找新的公关最高主管,无疑是为了说服全球,华为并非是一头披着狼皮的羊,等着扑向毫无戒备的西方电信公司。出於同一目的,据中国媒体报导,华为刚刚成立一个专门面向英国市场的顾问组,与上月起在澳大利亚成立顾问组做法雷同。华为通过精心透露给媒体上述消息,是为了说服西方政府,华为是在当地员工(很多是当地人)负责当地的市场销售,总部不会插手或指导。这是一个很有意思的战略,如果给予充分的时间与资源,可能收效甚好。同时,中国媒体还报导,华为正通过基金大规模募资15亿美元,虽然没有提及基金用途,但是未来几个月如果华为宣布欧洲北美建造生产企业,我不会感到意外。之前华为在印度也有类似做法,目的就是说服当地政府,华为只做生意,不是中国政府的工具。
一句话:华为正在加码公关,说服西方国家他们只是一家企业,并非政府特工,给予足够的时间与资源,这个战略应能收得成效。
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◙ Growth-Addicted Huawei Looks to the Cloud 华为渴求增长上瘾 着眼云计算
Following unimpressive earnings by rival VanceInfo (NYSE: VIT) last week (
latest market price but still four times the original IPO price. (
It’s not exactly news, but the latest 3G mobile statics for April do paint a compelling picture for why China’s mobile landscape is likely to change radically in the next two to three years. The latest data show that China Unicom (NYSE: CHU; HKEx: 762) officially cracked the 20 million barrier for 3G subscribers in April, with its addition of 1.8 million users, while dominant carrier China Mobile (NYSE: CHL; HKEx: 941) added 2.4 million 3G users to reach 29.4 million. China Telecom only releases quarterly numbers, but its 3G base at the end of March stood at 16.4 million, as it added new users at a rate of about 1.3 million a month. I usually don’t like to overwhelm people with numbers, but these figures paint an interesting picture, with China Mobile now controlling 45 percent of the 3G market, to Unicom’s 30 percent and China Telecom’s 25 percent. This ratio is far different from the overall market, which is 70 percent controlled by China Mobile, and is more likely to represent the picture for the next 2-3 years as Unicom and China Telecom aggressively promote their superior 3G networks as China Mobile limps along with its inferior home-grown 3G technology and pressures the regulator to let it roll out a better 4G network sooner rather than later. Of course the regulator will ignore this pressure, as this kind of more balanced market share is exactly what it wants to create a more level playing field and give Chinese consumers a better choice for their mobile service.
After a spectacular run that saw its stock quadruple last year, cellphone chip designer Spreadtrum (Nasdaq: SPRD) is looking to smartphones for some new excitement to keep its fading growth story alive. Just two weeks after reporting first-quarter earnings that showed sharply slowing growth (
company, which already suffers from other issues, needs cash soon, even though its latest announcement says it “still expects to generate sufficient operating cash flow to support our business plan.” With another plan to raise cash through an IPO of its polysilicon assets apparently on hold for the moment, one wonders how long this company will be able to weather its current cash crunch before it’s forced to do something more desperate — perhaps the sale of some assets at a steep discount or perhaps even something more drastic. Stay tuned for more news on this developing saga in the months ahead.
success of this latest initiative at 30-40 percent (
then only complain afterwards if it doesn’t like those decisions. A more assertive PetroChina should be good not only for the company and China as a whole, but also for global markets as the world’s largest energy consumer helps to rationalize some of these markets that at times can behave very irrationally. Maybe now we’ll start to see China’s other major commodities players start to engage more with the global markets they rely on so heavily.