China’s bloody smartphone price wars could soon claim their first victim, with word of massive price cuts from Smartisan, a highbrow brand that launched earlier this year with backing from a well-known personality. Despite its relatively late arrival to the crowded space, Smartisan has gotten surprisingly strong media attention since its launch in May, though not all of it has been positive.
One of the company’s main backers is Luo Yonghao, whose name is well known to many young Chinese professionals due to his popular series of English language instructional tapes. Just months after its launch, Smartisan made news after admitting it was experiencing production problems due to capacity bottlenecks. Last month the company also made a minor splash when Luo got in a high-profile online spat with an influential gadget critic who wasn’t impressed by Smartisan’s models.
