An interesting report has just emerged on the nature of traffic on Sina’s (Nasdaq: SINA) Weibo microblogging service, casting a spotlight on how people use the platform just a week before it gets set to make a major New York IPO. The timing of this latest report looks a bit suspicious, aimed perhaps at further cooling sentiment towards an IPO that was already losing momentum. But from my perspective, this latest finding that a very small number of Weibo users are responsible for most of the site’s original postings isn’t necessarily a bad thing. To the contrary, this kind of revelation could even help Weibo by differentiating it from rival service WeChat, which is growing much faster. Read Full Post…
