Bottom line: Tencent’s strong early showing for a new WeChat-based advertising service and its investment in a take-out dining service reflect building momentum in its drive to build WeChat into a major new profit center.
A couple of media reports are shining a spotlight on Tencent’s (HKEx: 700) WeChat, and some of the new steps it is taking to monetize the hugely popular service that is rapidly expanding beyond its roots as a mobile messaging service. At the same time, another report from Tencent itself is providing some insight into who exactly uses WeChat. It should come as no surprise that the report shows WeChat’s biggest fans are young and mostly male users, which are some of the most attractive targets for the online merchants and advertisers that Tencent wants to do more business on the platform. Read Full Post…
