Tag Archives: microblog

Just a day before an initial deadline requiring all microblog users to register with their real names, domestic media are reporting that leading operator Weibo, a unit of Sina (Nasdaq: SINA) has registered some 60 percent of users with their real names. (Chinese article) So the real question becomes: Will this new requirement become a major impediment to growth of this space, or were earlier fears overblown? The answer probably lies somewhere in between, following implementation of this controversial policy by Chinese regulators in an effort to curtail rumor mongoring by microbloggers who could previously say whatever they wanted online and hide behind a veil of anonymity. (previous post) The 60 percent conversion rate actually looks not bad to me, as it proves that at least 60 percent of Sina’s estimate 250 million registered users are active enough to want to keep posting their latest thoughts and other materials on Weibo. That translates to 150 million active users, which should still be an attractive audience for advertisers and others looking to leverage Weibo as Sina seeks out ways to commercialize the service. The 40 percent of users who haven’t registered with their real names translates to a sizable 100 million people, many of whom could soon lose their rights to post messages on their accounts once the deadline passes. Of this figure, a sizable number — perhaps one-third to one-half — might still remain active Weibo users, since many people simply like to read other people’s postings on Sina and rarely post items themselves. This group of readers in theory should be allowed to continue to use Weibo even if they don’t register their real names, since the real-name requirement is designed to discourage people from spreading rumors and thus shouldn’t apply to people who use Weibo in read-only mode. So if even a third of the users who haven’t registered their real names continue as “read only” users, that would give Weibo around another 30 million users, meaning that altogether it could retain up to 70 percent of its original user base before the original requirement was imposed. That’s  certainly not a bad number, and the new requirement could perhaps even attract more users as it will effectively “clean up” the quality of postings, since many people may now be more reluctant to post obscene, viscous or other offensive material for fear of being tracked down by authorities. Of course, the big risk is the potential for online uprisings and massive defections if a Weibo user gets detained or questioned by police due to something they wrote on their Weibo. But for the moment at least, the real-name system looks like its impact on Weibo could be relatively limited, and perhaps even beneficial in the long term, as Sina tries to make the unit profitable in the run-up to a like spin off and IPO as soon as the second half of next year.

Bottom line: Implementation of a real-name system is having limited impact on Weibo and other microblogs, and could even attract more users by improving the quality of postings.

Related postings 相关文章:

◙ Sina Gets Serious on Weibo 新浪开始严肃对待微博

◙ Sina Tests Weibo Demand With Paid Offering 新浪试水微博增值收费服务

◙ New Rule Hits Sina, Instant Messaging to Benefit? 微博实名重创新浪 即时信息服务有望受益

Leading Web portal Sina (Nasdaq: SINA) is discovering there’s nothing like a good rumor to hammer one’s stock. The company’s shares are down nearly 18 percent over the last two days, including a 15 percent tumble on Tuesday, apparently on concerns that Beijing is preparing to license all microblogging siites, and that Sina’s sector leading Weibo service is not among 4 companies set to receive licenses. (Chinese article) Beijing has certainly shown a recent tendency to want to license things on the Internet, first requiring electronic payments firms to register with the government and later making similar requirements for online mapping companies. But in both instances, the government has shown little or no inclination to severely limit the number of licenses, and instead these mandates look more like efforts to provide more government oversight to ensure orderly development. That said, we’ve heard little or no indication so far that Beijing wants to regulate other areas like search, music, video or online games by forcing all participants to get government licenses. In this case, I suspect the sell-off reflects investor fatigue over the near non-stop hype surrounding Weibo since Sina spun it off into a standalone unit earlier this year (previous post) in preparation for a separate listing as soon as next year if the unit can find a way to turn its vast user base of 200 million into a profit center. Even after the sell-off, Sina’s price to earnings ratio for the next year is quite high at 125, though that probably doesn’t include any contribution from Weibo. Inn that light, this sell-off seems to be a call by investors for Sina to tone down the Weibo hype and instead to show some profits for this asset that looks attractive for its user base but has yet to show any contribution to Sina’s bottom line. Given Sina’s strong record at execution, I would say that Weibo should finally be able to show investors some money as soon the end of next year.

Bottom line: A sell-off of Sina shares reflects investor impatience over development of its Weibo microblogging site, which could turn a profit as soon as the second half of next year.

Related postings 相关文章:

◙ Sina, Tencent Pose Threat in SNS, E-Commerce 新浪腾讯攻城掠地

◙ Sina’s Weibo Steps Outside China 新浪微博进军日本市场

◙ Weibo in Smart Telecom Tie-up, Silly English Move 微博与中国电信合作实属明智之举 推英文版纯属浪费时间