After an embarrassing recent gaffe that saw him ridiculed by fellow smartphone executives, Xiaomi founder Lei Jun was back in the spotlight this week with the launch of his company’s fourth-generation phone aimed at mid-end users. The company managed to get the usual widespread media coverage for the launch of its Mi 4, which it hopes will give it a sales boost necessary to meet an aggressive growth target for this year. But that said, I do sense that media and consumers are starting to tire of the company’s relentless hype and marketing. That could ultimately hurt its growth prospects, especially as China’s mid-range smartphone market becomes flooded with similar products from other domestic manufacturers. Read Full Post…
