Executives from smartphone sensation Xiaomi were playing their usual marketing tricks in the microblogging realm this past week, trumpeting an online promotion in the run-up to a more formal launch next month in Singapore, the first stop on the company’s global expansion. Meantime, US professional networking giant LinkedIn (NYSE: LNKD) was moving more quietly in the other direction into China, where its recently hired top executive was tweeting about his ongoing hiring efforts as the company builds up a local operation. Read Full Post…
Tag Archives: Hongmi
China Mobile Nears iPhone Deal, Xiaomi Flies On Hongmi
Telecoms stalwart China Mobile (HKEx: 941; NYSE: CHL) and up-and-comer Xiaomi are creating new buzz in the sector these last few days, as speculation builds that the former may be near a long-awaited deal with Apple (Nasdaq: AAPL) to finally offer the iPhone on its network. Meantime, Xiaomi is making headlines with word that it expects its revenue to double this year, following a strong reception for Hongmi, its latest smartphone that retails for just 799 yuan or about $130. Read Full Post…
Xiaomi Low-End Smartphone Plan Hits Snag
After disappearing from the headlines for a few months, venture-funded smartphone maker Xiaomi is popping back into the news with mixed signals about its plans for a new low-end model. I’ve often said that Xiaomi’s marketing-savvy co-founder Lei Jun sees his company as China’s version of Apple (Nasdaq: AAPL), since many of the company’s product development and sales tactics look similar to the US tech giant’s. This latest plan for a new low-cost smartphone called Hongmi, or “Red Rice”, seems to follow that pattern, since buzz has been building for a while that Apple may also be preparing to launch a more affordable version of its premium iPhone. Read Full Post…