Leading global toymaker Mattel (NYSE: MAT) and top retailer Walmart (NYSE: WMT) are quietly tinkering with their China approaches, as each tries to find success in a market that is so big they can’t afford to ignore it. Despite that allure, both global leaders have had difficulty making money in China to date, after relying too much on their global business practices that didn’t appeal to Chinese consumers. Now Walmart is making a second, quieter play at the market through its growing ties with e-commerce company Yihaodian. Mattel is also taking a longer term approach by trying to popularize its globally famous Barbie dolls and other toy brands among Chinese children and their parents. Read Full Post…
